Pinterest for business

Sometimes it’s good to remind ourselves what this Challenge is all about. For me, I’m so passionate about helping small businesses succeed that I ran out of time to run my public Social Media workshops. So I decided that a blog series would help everyone. I know reading one everyday is a task – let alone acting upon them! But, if we’re to keep growing, then our marketing has to go Social and if we all put these posts into practice, we’ll be in amazing shape going into the new year.

Ok, so time for today’s challenge:

Challenge #23 Pinterest for Business.

Pinterest is really fast becoming the first Social platform directly connected with commerce. We all love window shopping. A great picture or video is where it all begins. Customers tell us they get inspiration about what to buy, and are 70% yes 70% more likely to buy from a brand they’ve seen on Pinterest!

People using Pinterest are researching, decision making and buying, isn’t that just perfect?

So we need to have a business page. You need to click to this link:

http://business.pinterest.com/

Pinterest have created an excellent resource with actual test case from major brands for you to research and follow along.

Now,  If you have a profile already you can convert or create a new page. In fact you can create multiple pages providing you have different email accounts to sign in with.

I recommend that you still use a personal picture. People buy from people and they want to get to know who is the face behind the brand. You then must write about what you do and what you sell – be it product, service, speaking, real estate, guttering or even a blog series! We only 200 characters and it’s right at the top of the page. No room for cutesy – be clear, be keyword rich and people will find you.

Now to your own website. You’ve got to get the pin it button on your website below your videos, products, listings, blog posts. It’s good to have a follow button as much as you would a Like us on Facebook button. There is code supplied when you register your page which will link this all up. Send it to your web master – they’ll know what to do with it.

So what if your business doesn’t fit one of Pinterest’s categories? The biggest used section on Pinterest is – wait for it……Other!

So. let’s say  you’ve created a business account and have some boards. You can now edit the cover picture dragging it to the right spot. It would be cool to add words to your pictures. You will have noticed every post I have has a unique image with my own #SMC90 on it. I have these created by two special ladies at the Social Boutique – big shout our to Felicia and Jessica for all their creative genius.

I could write for days on all I’m learning about Pinterest. Take it from me you want to be there!

Tomorrow will be different – I want to share how I first got into Social Media back in 2007 and share an offer to celebrate the first full month of our Social Media Challenge.

Jonathan – btw – I’m challenging myself to have my own business page set up over the weekend!

 

 

 

 

 

About Jonathan

Jonathan Christian is the creator of We Make Stuff Happen, a unique Canadian Consulting Agency, helping businesses and non-profits internationally tell their story online and on land. Over the years, Jonathan has worked with hundreds of entrepreneurs helping them learn and leverage their story with massive success

Comments

  1. Hello! Do you know if they make any plugins to
    assist with Search Engine Optimization? I’m tryinjg to get my blog to rank
    for some targeted keywords but I’m not eeing very good gains.
    If you know of any please share. Thanks!

  2. Hey there! I know this is somewhat off topic but I was wondering
    if you knew where I could get a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having trouble finding one?

    Thanks a lot!

  3. Hi there to every body, it’s my first pay a quick visit of this webpage; this webpage consists of amazing and genuinely
    good material designed for readers.

  4. Hello there! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us useful information to work
    on. You have done a outstanding job!

  5. Wow that was unusual. I just wrote an really long comment but after I clicked submit my comment didn’t show up.
    Grrrr… well I’m not writing all that over again.

    Anyhow, just wanted to say superb blog!

  6. My partner and I absolutely love your blog and find many of your post’s to be precisely what I’m looking for.
    can you offer guest writers to write content to suit your needs?
    I wouldn’t mind creating a post or elaborating on a few of the subjects you write
    related to here. Again, awesome site!

  7. Excellent site. Plenty of useful information here.
    I am sending it to some friends ans also sharing in delicious.
    And certainly, thank you for your effort!

Speak Your Mind

*