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If anyone has attended either of our two Social Media 101 or  201 workshops or had the DVD’s, you’ll have met and learned from BC’s Marketing Mentress – Christine Till. I love working with Christine and often refer her to my clients for more intense one on one LinkedIn training. Christine also hosts an amazing weekly Podcast, If you’re interested here’s a link to the interview we did together back in 2011.
Why should you be on LinkedIn? by Christine Till ca.linkedin.com/in/christinetill

As I sat down to work with a new client and started to walk through my outline with him, I was interrupted with, “Why should I be on LinkedIn?”  I hadn’t thought to address that question before, so I thought a second, and this is what I said: “The average age of people on LinkedIn is 43 years; the average annual income of people on LinkedIn is $125,000; there is no simpler way to directly target the decision makers of companies than through LinkedIn.”My client turned to me in amazement and replied, “Wow!  I didn’t know that!”Once I answered the question of why they should use LinkedIn, I was able to proceed with our coaching session.

This was a good lesson for me because I have been using LinkedIn for several years now and it is just a “no-brainer” to me that we should all be using LinkedIn.  I hope this has answered a vital question for you too.

So, whatever product or service you are selling, LinkedIn is where the people are who can afford to buy your “stuff.”  Yes, many of these key prospective customers of yours are also on Facebook and Twitter, but they are more likely to be on LinkedIn if they are professionals, especially with the larger companies.

How many times have you tried to get to the “decision maker” of a large corporation only to be thwarted by a “gate keeper?”  I feel sorry for those “gate keepers.”  Their bosses have given them explicit instructions never to let anyone through unless they are on his/her agenda for the day.  Thus all “cold callers” are thwarted with their attempts to get through with their valuable message.

LinkedIn is the most direct way I know to connect with the “decision makers” without having to wade through the “gate Keepers.”

My next guest post will be about the “Three Keys to LinkedIn”.

Thanks Christine – let me tell you – age is no barrier to being a Social Media Rockstar!

LinkedIn recently released this fabulous inforgraph when they hit 200 Million uses in January 2013. Makes a great read

Now you totally got the big picture!


Jonathan – click here to connect  with me on LinkedIn – It would be an honour.

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