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How to Use Instagram Guides in Your Small Business Marketing

How to Use Instagram Guides in Your Small Business Marketing

Back in May 2020, Instagram launched a feature known as Instagram Guides. This new feature is an easy way to discover tips and recommendations from prominent people on Instagram.  Initially, the content of the new Instagram guides is centered around wellness. This is...
How to Start a Live Video Strategy

How to Start a Live Video Strategy

How to create a Live Video Content Marketing Strategy Ready to try live video? There’s more to live video than knowing which buttons to push. Let’s talk about how to create a live video strategy that connects with your community in an authentic and helpful way, and...
To Boost or Not to Boost

To Boost or Not to Boost

  When boosting your content will work and when it won’t. Advertising in the social media age requires a dedicated commitment to developing your online presence. The most popular way of doing that is constructing a Facebook, Instagram, or Twitter page for your...
How to Fix Your Marketing with Better Messaging

How to Fix Your Marketing with Better Messaging

When you talk to new customers, do they immediately understand how you can help them? If you’re not sure, maybe it’s time to tweak your marketing message. One of my favorite marketing books is StoryBrand, written in 2017 by Donald Miller. I love it because it’s all...

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