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Get 10+ Engaging Social Media Post Ideas to Use in Your Business in 2021

Since the current situation made it impossible for all of us to grab coffee with our friends and customers, it’s time to take that coffee to social media.

Let’s be real: social media has always been huge. In 2019, an average social media user spent 3 hours every day engaging with content. But since March 2020 (the start of the Covid-19 crisis), social media usage went up by 44% worldwide.

Your (potential) customers are checking out more social media content, but that also means they’re becoming more selective. We no longer want to consume content – we want to experience a connection.

As my dear friend Mari Smith says:

“Content is king, but engagement is queen, and she rules the house.”

So if you want to capture attention on social media, it’s time to take your social media strategy up a notch by connecting with your audience.

Today, we’ll show you 10+ engaging social media post ideas that you can use in your business in 2020!

Share Your Story Constantly

1. Share Your Story Constantly

We often talk about how important it is to stand out from the crowd, right?

The number one way to show what makes you different and what makes you an authority is to be authentic.

When people come to your social media pages, be that Facebook, LinkedIn, Instagram, or any other network, they’ll see your brand automatically. But the next question they pose will be:

What’s it like to work with this person, or this team?

This is where your authenticity comes in.

Your posts for social media should show who you are, what you’re interested in, and what the story behind your project is.

The first way you can share your story on social media and invite your followers to engage is by posting photos of yourself and your team.

According to a study by Georgia Institute of Technology and Yahoo Labs, photos that include faces perform 40% better on Instagram.

It’s all because people want to experience a connection. And when we go to experience it in real life, what do we need? Faces.

So post pics of you and your team, and spread that positive energy!

Celebrate Client Success

2. Celebrate Successes

… but not just yours!

Emotions are incredibly powerful. When you’re celebrating something, your audience wants to join in – they want to congratulate you, sympathize with you, just be there in the present with you.

This is powerful.

In addition to sharing stories of you and your team succeeding at something, you should also share the story of your customers’ successes, your partners’ successes, and so on.

That’s how you build a community that engages.

3. Share Your Day-to-Day

Finally, remember that everything happens to you in your daily personal and professional life can become an interesting social media post.

From first day of fall, to wildfires easing up, there’s always a story.

Just look around, and then think about how you can transform mundane events into a story that your audience can relate to, or find value in.

Often, it means the world to see that a person you might want to work with is just as human as you are.

Too Soon For Christmas Music?

4. Create a P2P Connection with Your Social Media Posts

We talk about B2C, B2B, and all those bees. But we often forget that on social media, we’re not talking to a hive mind composed of hundreds or thousands of people.

On the other side of the screen, there’s one individual – a person.

So your goals is to create a P2P (person to person) connection.

This is easily accomplished by posting about situations your customers can relate to, or discussing regular (non-salesy) things.

For example, Jonathan recently posted a simple question to his Facebook profile: “Is it to early for Christmas music? Asking for a friend.”

The response was great!

If you did something similar, you’d have two-fold benefits: you’d connect with the people on the other side of the screen, and you’d show your human side.

5. Lead Meaningful Conversations

MailChimp found out that the average open rate for emails is around 21%.

Now, do you know what the average text message open rate is?

As high as 98%.

But in addition to SMS marketing guaranteeing a high open rate, a lot of people actually like it. Another study found that 75% of people would be happy to receive an offer via SMS.

So while we’re in the business of talking social here, let’s not forget that the base of all things social is communication.

And what better way to connect with the individuals in your audience than through Facebook Messenger and texting?

Fortunately, there are plenty of chat bots today, and you can use them to create an awesome customer experience.

VIP Mastermind Facebook Group

6. The Power of Posts for Facebook Groups

Facebook Groups are one of the handiest (and most effective) parts of the social media giant. In addition to having a much higher organic reach than Pages or personal profiles, Facebook Groups are also very popular with users.

While you should have a Page for your business, you can also create a group in which you’ll share bits of your knowledge and foster a community.

Facebook Groups essentially give prospective customers a little bit of private access to you. And as you demonstrate your knowledge, they’ll soon want more, and turn into paying customers.

In the long term, this not only attracts more customers to your business, but also retains them by consistently providing them with value out of their interactions with you.

Facebook Marketplace

7. Marketing? Don’t Forget Facebook Marketplace

While you may be using Marketplace to sell things you no longer need in your house, it’s time to broaden your horizons.

Marketplace is really popular and frequented by people in your area.

If you’re a local business, posts for Facebook Marketplace are a goldmine of leads and customers. You can create posts to sell your products or services.

From advertising eBooks and courses (yes – you can absolutely do that), to selling physical products, Marketplace will help you reach more people, and improve your local authority.

The best part is – people can click through to view your profile from the listing. On Craigslist, you’d be a total stranger. But on Facebook, they’ll see who you are, and you might even get a better price.

8. Retention Is the New Growth

Did you know that 92% of people believe suggestions from their friends and family more than they believe advertising?

Okay, yeah, that’s a no-brainer. But how do you get benefits from that sweet, sweet word-of-mouth and referral marketing methods?

(Keep in mind: referral marketing is incredibly important today, when people are very conscious of spending money on untested services and products. They will, however, trust their friends when they say something works.)

First, double down on what works.

Identify the most important parts of your high-performing posts, and why people liked them. Then, apply lessons from them to your upcoming posts for Instagram, Facebook, and every other social network.

Secondly, reconnect with your previous customers.

This is especially important if you’ve, say, done consulting for someone. It’s always nice to see that someone thought of you and took the time to ask you how things are going.

And if you’ve been a delight to work with, your customers will have no problem recommending you to their like-minded colleagues, friends, and family members.

Everybody does the simple stuff. Go the extra mile.

youtube videos

9. YouTube Video Ideas

We’d all love to be YouTube stars but even if you aren’t, it’s worth shooting YouTube videos.

Why?

First of all, a lot of people love watching videos more than reading articles, so you can get the best of both worlds by embedding your videos into your articles and newsletters.

Not only is this practical, but it also keeps people longer on your website, sending all the right signals to Google that will help you improve your rankings in the long term.

Secondly, and this one ties into our first point, Google indexes your videos.

This gives you the ability to occupy more search real estate. Your results will look more dynamic, and you’ll be able to attract folks who prefer watching over reading, too.

Finally, don’t forget that YouTube is the 2nd largest search engine, right after Google. Your customers could discover you by looking up the keywords you’re using in your videos.

10. Start a Podcast

If you want to share your knowledge in a more dynamic, authentic way (which is definitely an advantage), you should consider starting a podcast.

In addition to giving you another channel to connect with your audience, podcasts are great as content sources that you can later repurpose for social media.

And while we’re on the topic of repurposing…

11. Repurpose Your Content

Here’s a secret: you don’t have to create your content from scratch.

Instead, you can repurpose content that performed well in the past to create completely new, authentic pieces:

  • Pull quotes from blog posts
  • Expand on your popular social media content by writing a blog post
  • Create infographics

And so on!

We really want to emphasize the second point – if your audience responded well to certain pieces of content on your social media, it’s absolutely worth looking into expanding them as blog posts.

The response validates your idea, and the blog post format gives you more space to establish authority in your industry. Make sure you also include social sharing buttons. They’ll help your readers share your content with their friends on social media.

As for other types of repurposing, you can easily create engaging graphics with tools like Canva.

Pro tip: Make sure you give your social media audience members a choice of links. Most social networks give you only one field for a link in your bio, so use a tool like Linktree to take your audience to a landing page that will direct them towards different content.

This is a great way to maximize engagement from both new leads, hot leads, and existing customers. There’ll be something for everyone!

Linkedin Articles

12. Get Engagement from LinkedIn Posts

If you want to maximize your LinkedIn engagement, consider copy-pasting your blog articles to LinkedIn.

You’ll get more engagement since LinkedIn a social network, unlike your blog.

Encourage people to start a conversation in the comments, and connect with them.

If someone seems particularly interesting, visit their profile and engage.

13. Interact, Interact, Interact!

Finally, remember that your audience wants to connect with you.

This doesn’t mean they just want to passively consume your content. They want a connection, they want an exchange of opinions and thoughts.

This is why authenticity is key.

But in addition to authenticity, you have to prioritize interaction.

When you share a new post, don’t say: “Work’s done for the day!” and disappear. Instead, stick around to respond to comments and engage with your followers.

In general, it’s good to respond to comments as soon as possible.

This really creates that instant-communication feeling that goes beyond a few lines. Like we said about Facebook Messenger and texting – immediate communication is powerful. It starts a meaningful conversation.

You don’t have to be online 24/7. Often, it’s enough to create time blocks in your day where you’ll spend a few minutes engaging on Instagram, then later on in the day, engaging on Facebook, and so on.

Remember: it’s all about person-to-person connections.

Now go out there and charm your audience’s socks off!

 

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