What is a Facebook Watch Party? How to use them in your marketing
Do you remember the glory days of going to your local video rental store, calling people over to your home and watching a movie together? Those were the days.
Nowadays, with family and friends spread all over the globe it’s not always possible.
If that’s the case, say hello to Facebook Watch Party!
How do I start a watch party on Facebook?
You can create a watch party from your news feed, timeline, in a group, on a page (must be an admin or editor) or from any video you’re watching. Any friends you invite will receive a notification. Then you’re all set to watch any public video on Facebook and comment in real time.
Keep in mind when a Facebook Watch Party is over, it’s over!
The possibilities are endless.
With Facebook watch party you can tune in to your loved one’s graduation, baby gender reveal party or relive your vacation videos all together. This feature is all about connecting families, friends, followers around the globe and we’re all for it!
This shared viewing experience works great for hosting Q&As, sharing behind the scenes details of your company, swapping tips and tricks while collaborating with others special guests. Watching videos online is always a good time, but it’s even better when you can watch them with friends.
How are they using Facebook Watch Parties?
WWE Mixed Match Challenge
The WWE’s Mixed Match Challenge hosts Facebook watch parties from their page to reach and engage a broader audience outside of the United States by re-airing previous episodes. Allowing fans to connect with each other from all over the world.
To build excitement for the release of a new season of BuzzFeed’s original series Worth It, BuzzFeed connected fans worldwide by re-airing the best episodes from the previous season to binge-watch together.
Tia Mowry’s Quick Fixers
Tia Mowry’s Quick Fixers Facebook Group hosts watch parties where her fan base asks her questions surrounding her home life and family. Each week Tia will pick the topic with the most votes and share her tips and tricks.
Mari Smith & Wave VIDEO ADS ACADEMY Facebook group hosted a watch party to deliver interesting and relevant content to her audience, in collaboration with Instagram expert Kat Coroy.
Overall, Watch Parties are a great way of building a sense of community. They’re also a great way to connect and engage with your audience. The next time you’re planning an event, webinar, Q&As or tips and tricks session, be sure to consider hosting a Facebook Watch Party and ignite a conversation.
When do you think you’ll be hosting your first Facebook Watch Party?
Let us know in the comments below.
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