Do you have Klout?
Do you have any idea if your social media activity actually has an influence on your circles? Should you care?
There’s an excellence metric provided by Klout.com. Simple to join, and then you can add your Social accounts. They then begin monitoring your connections and interactions. Your score goes up and down depending on your engagement activity.
There are many social accounts you can connect. With Facebook you can select your personal profile or a business page. I use my business page. I also use Twitter to sign in, and this keeps my profile up to date. Basically the higher your Klout score, the influence you’re making within your Social Media circles. It’s not about ego it’s about evaluation.
Using Hootsuite or Twitter you can easily monitor someone else’s score. This is a very useful tool when building up relationships and following key influencers. On Hootsuite, simply click on the name of someone and their Twitter summary and their Klout score shows up. I’m using @sandikrakowski, an example of someone I totally follow
Quite the influencer huh? If you use Google Chrome, there’s a beta plugin for your Twitter feed which will show the actual score of anyone who uses Klout. Here’s my good friend @kevinknebl, another of the most connected people I know.
There’s some fun stuff too – the higher your score, the more you’re rewarded with Klout perks – I recently was offered a 3 day road test of a Cadillac. I also now have access to key startups to help road test their new platforms with a chance of being an early adopter and investor.
From a brand perspective, Klout also offers their database for business product launches. This can target the ideal influential demographic, who in turn will hopefully spread the word to their online networks – here’s one from Audi – similar to what Cadillac are currently doing.
Now that’s the true power of Social Media! You can sign up here http://klout.com/home
The real key to your success is to create great content and be consistent with regular engagement – this is how you’ll build significant influence. Your score is a direct reflection of your effort. But remember, your actual score should be the last thing you focus on.
Have yourself a great week!
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