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How not to be a Spammer

TGIF! Hope you’ve had a productive week and been able to put into place some daily challenges. Remember, all we’re asking for is 15 minutes a day to wedge some Social Media practices into your routine.Got a great note yesterday from our friends at JD Turkey farms about the power of email marketing:

“We have been using Constant Contact now for a couple years and we love it for our newsletter and instant messaging to our clientele. Two years ago on Thanksgiving we had a shortage of larger turkeys, so we sent out an email blast and put it out on Social Media (Facebook and Twitter), for people to come early for best selection. Well, the response was immediate with phone calls and emails of concerned customers. Our sale showed they listened and came earlier that year than usual to get their turkeys. It all worked out well.”

There’s nothing better than regular engagement that keeps you in touch and providing value – great work Janice!

Getting it right isn’t easy. If you’re just starting off, there are many rules and best practices you must learn. Our friends over at Mailchimp have produced an excellent series of how-to video’s on their site. The most important factor is not to become a spammer! The video is well worth the watch.

We all know we should ask for permission to send someone an unsolicited email these days. But did you know that if you do not reach out to them for six months, then you loose that permission?

So how do you get that permission. Taking business cards from a networking event and adding them to your e-newsletter database is a huge NO. It happens all the time, and personally, it really bugs me. The Unsubscribe button looks very useful at that point. People have the right to complain to your host provider and it won’t be long till you’re black-listed.

The best way is to have forms that ask for permission and have people check the box. Building a list through your website is the best way to go. Offer something in exchange – such as a recent white paper you’ve written, or a free phone consult or coffee meeting.

Mailchimp does an awesome job by establishing that permission via an email back and forth process. Having your address included in the recipients “Safe” section of their contact list.

Using your Facebook page is also a great way to build your list. You can have an icon on your timeline such as this:

  • Have a goal as to WHY you’re sending out an email.
  • Make sure its to the point and provides value.
  • Be friendly!
  • Give them a way of getting back in touch with you.
  • Include some images –  we all need visual stimulation!

Try and connect with people straight away. If you’ve added them to an enewsletter list and don’t send out anything within a few weeks, they’ll forget they signed up and again might unsubscribe and complain. I found that when we started our business daily Social Media Challenge, our list shrunk. Many people have gone out of their way to explain that they became overwhelmed with the tasks. Other’s were simply not interested in Social Media. And that’s ok. The reality was that almost everyone who unsubscribed I’d never done business with anyhow. In effect it “cleans” up your list and adds to a more productive group. I’ve more than made up in new followers 🙂

Another tip is not to have email notifications sent to you each time someone unsubscribes. It can really disrupt your creative flow.

Putting yourself out there in front of people isn’t easy. It’s a strategic choice and you need to be bold and believe that what you have to share will be of value and will help others grow. It’s not about growing your own personal ego. 

Being able to keep in touch and monitor results is the only way to go. We’ll go into more detail at our next Meetup. If you can’t attend we’ll go further with this next week.

Our next Social Media Challenge Meetup (where I’ll be speaking) is this coming Monday evening at Trinity Western University – you can RSVP and join us by clicking on this link meetup.com/The-Social-Media-Challenge/

 

As you know – we LOVE to connect and would be happy to advise  – as it’s Facebook Friday – click on the image and come on over to our Facebook page and share away. We’ll answer any questions you might have 🙂

Have a great weekend!

Jonathan

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