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Had the opportunity to speak to a fabulous audience last evening at our Social Media Challenge Meetup. Real people, real businesses, real fun!

Our topic was – To Know and to be Known. We looked at just how we can use Social Media to tell our story, and become that top of mind resource when people ask the question – who should I hire?

One of the best ways I know of becoming known is to pay it forward. So let’s do that today!

I think we’re all on LinkedIn. To be able to have a 100% profile you need at least 3 recommendations. my good friend Kevin Knebl, who wrote yesterday’s post has had over 1400 written for him! One of the best ways to become known is to have others endorse and recommend you. It’s sometimes awkward to ask, but it’s an amazing feeling to receive a recommendation unsolicited. So our task for today is to do just that!

From your LinkedIn profile select someone’s name in the top right search bar. Select the exact person and bring up their profile. The first thing that shows is a box with some of their key skill sets – if you have experience of these, click the endorse button and they’ll be notified you’ve endorsed their core skills. As an example I’m using one of the most upstanding people I know in business. Someone who truly deserves to be endorsed and recommended. (I hope he doesn’t mind!)

mark van ek

Once I’ve happily endorsed some of Mark’s key skills I then can go to his profile. Then scroll down to where it says Recommendations


When you click recommend xyz person, all of your other recommendations written will show in a table. Scroll down until you reach the blue box referring to your key person. Select how you’ve worked with that person and in what capacity. Then you have a text box to tell the LinkedIn world why you recommend them. Once you’ve written, you can view/edit. Make sure it’s good to go and press send. When they receive a notification, I’ll guarantee you’ll make their day!

One of the neat options with LinkedIn, is that they then get an option to write one back for you too. Don’t expect it. But hey, who knows?

And that’s how to Know and be Known. What would you like to be known for?

Tomorrow I’ll show you another great way to help people get on the map.

Go make someone’s day!

Jonathan linkedin.com/in/jdgem

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