How to start a Social Media Strategy
It’s the first Monday of a new month. Always a good time to take a small step back and make sure you’re on track.
I’m sure by now you’ve gotten a good handle on how many of the Social platforms work and their relative effectiveness. One of the common themes I’ve heard with some my new Social Media 1 on 1 clients is ” Just how do I make this work for my business?”. My apologies if I haven’t made that clear! I guess when you live and breathe Social everyday as I have for the past few years it becomes second nature. So, for the next few days, lets look at strategy and how to make it fit for your business. We all have a story to tell and we all have clients we want to stay in touch with. Then there are our potential clients and customers who may have used you in the past or may perhaps have never even heard of you! Having a consistant Social Media presence will keep you in touch AND top of mind.I often start off with what’s become known as my Social Media wheel of fortune infograph. Here we can see the most used platforms are out there and how they all can fit into our strategy.
Imagine your website as the hub of a wheel. The outside rim is where your clients – current and potential are situated. Each spoke is how you can reach them. This is a two-way conduit. Us reaching out and them looking or searching.
Quite often with Social Media, it’s like shopping at Costco. You go in for a bag of salad and some milk and you come out with a new DVD and a Keurig Coffee Maker! You didn’t plan on it but because it was in front of you, and you thought “huh, why not?” If the shelves were empty or full of the same stuff as everyone else then there’s little interest. Keeping your audience Entertained, Enlightened and Engaged is always worth the Effort.
Now if you haven’t got a website, you can still have a Blog. Google’s free Blogger or a WordPress Blog will be more than enough to start. I have some clients who have neither right now. All they have time and budget for is Facebook page. Whatever or where ever it is this is how it works:
For many of my clients and indeed for ourselves here at We Make Stuff Happen, the centre of of our communication strategy begins with our blog – this blog – what you’re reading right now!
When you have a story to tell, it’s worth sharing. You can see how it can be easily shared through many, many directions.
I use email to begin each post with. Using Mailchimp, I send out a direct email in the form of a newsletter to our database everyday at 7:15am, Monday to Friday. It’s become part of many people’s morning routine. I’ve been complimented that it’s better than a great cup of coffee! Almost instantly I see the counter start clicking and by 9am, over 150 people have read this post. By the end of the day it’s in the 200’s and by the end of the week it continues to grow. How else can you directly reach that many people on a consistent basis?
During the day, we share the blog post across all of the above platforms. On several of them we’ll share more than once at scheduled times throughout the day and evening. On a weekend we often send out a link to the entire series: you can click here . It’s vital to find people when they’re ready to read and engage. Social Media breaks all of the traditional business work protocols. The advent of the smart phone means you’ve got a 24/7 audience.
Then of course there’s our potential clients who may not even have ever heard of you. Everyday, we get new subscribers and comments from people across the globe. The vast majority of which we’ve never had any previous connection with. Take a look at the wheel now:
See how this works as an in-bound strategy as much as it does an outbound? Our main message (the Blog) can be reached through so many different channels. And of course then there’s Google search – but let’s go there next time.
Hope this starts to show how it all fits together for you. We have all of this on video too through our recorded workshops and keynotes. How about we share some segments from those too?
Have a happy and productive Monday my friends – remember to stay Social!