Built a Great Reputation?
Let’s Make Sure the Right Customers Find it.
For more than 20 years, Jonathan Christian has helped trades businesses turn expertise, reputation, and hard work into visibility, trust, and highly qualified leads.
Trusted by Trades Businesses Across North America
Whatever it costs do it! Best decision I ever made
Seagate Structures wouldn’t be where it is today without the help of Jonathan and WMSH
I cannot express enough how appreciative I am of your expertise and experience. You are the Yoda of marketing!
Success Stories From Real Trades Businesses
167% More
Organic Leads
460% More
Google Ads Leads
50% Increase
in Sales
520% More
Organic Leads
Most Marketing Agencies Sell Deliverables. We Provide Direction.
You probably don’t wake up wanting:
SEO
Blogs
Google Ads
Websites
You Want:
Better Leads
Predictable growth
Better customers
More freedom
When every marketing decision feels like a guess, growth becomes expensive. There’s a better way.
That’s Where We Come In.
Your Fractional Marketing Partner
Like your trades coach helps with systems, Like your Accountant helps with finances and your Lawyer helps with legal matters…
Jonathan helps you make better marketing decisions.
We Become Part of Your Team
Most agencies work FOR You
We Work WITH You
Monthly Strategy
We plan ahead, set priorities, and align with your goals.
Monthly Coaching
Regular calls to review results, solve problems, and plan next steps.
Accountability
We keep you focused on what moves the needle.
Direct Access
Work directly with Jonathan and an experienced team.
Continuous Improvement
We test, learn, and optimize so you keep growing.
Strategy First.
Everything Else Supports It.
Strategy & Coaching
Clear direction, smart decisions, real growth.
Website Development
Modern, fast, and built to convert visitors into leads.
SEO & AI Search
Be found on Google, ChatGPT, and emerging AI search.
Learning Centres
Educate, build trust, and position yourself as the expert.
Google & Meta Ads
Get in front of the right audience and turn attention into action.
Video Storytelling
Show your work, share your story, build connection.
AI Readiness
Business Changed. Leadership Changed. Most Companies Haven’t.
Customers aren’t just searching Google anymore. They’re asking ChatGPT. They’re using AI search. They’re consuming video. They’re researching differently. We’ll help you stay visible as search evolves.
Meet Jonathan Christian
Known by many as “That AI Guy.”
20+ years helping business owners navigate:
The Internet Revolution
The Social Media Revolution
The AI ERA
Today Jonathan works with trades businesses across North America helping them stay visible, relevant, and profitable.
After two decades of watching technology reshape how customers find and choose businesses, he helps owners focus on what matters and ignore what doesn’t.
Let’s Talk About Your Business
Not SEO. Not websites. Your business.
Your Goals
Your Market
Your opportunities
Your Customers
Your Competitors
Your Future with AI
What Happens After I Book?
A clear path from first call to confident decision.
People buy clarity. You will know exactly what happens after you book, what the 45-minute review is for, and what the next step would be if the partnership is a fit.
Book Your Free Strategy Session
Choose a time and share what feels inconsistent in your marketing right now.
45 Minute Review with Jonathan
Jonathan reviews your visibility, website, reviews, competitors and lead opportunities.
Get Your 90-Day Marketing Action Plan
You’ll leave with three practical priorities for the next 90 days and a clear recommendation for moving forward.
Begin Monthly Marketing Implementation
If we’re a good fit, WMSH begins putting the plan into action alongside your business.
Is This the Right Fit?
Most of our Ultimate Agency Partnership clients invest between $3,000 and $7,500 per month, depending on the size of their business, growth goals and marketing requirements.
If you’re looking for a long-term marketing partner rather than another freelancer or one-off project, we’d love to talk.
FAQ’s
What trades owners ask before bringing on a marketing partner.
HOW LONG BEFORE I SEE RESULTS?
It depends on where you’re starting and what your strategy includes. Paid advertising can start driving traffic and enquiries relatively quickly, while SEO, content, and reputation-building take time to gain momentum. From the outset, we’ll set clear priorities, track the results that matter, and keep refining the plan—so you’ll always know what’s working and what we’re doing next.
DO I NEED SEO?
Maybe—but we’ll never recommend it just because it’s something we sell. We’ll first look at your goals, your market, your competitors, and how customers currently find you. SEO and AI search optimisation can build valuable long-term visibility, but they may not be your first or only priority. Depending on your business, the right approach could also include website improvements, helpful content, Google Ads, video, or a combination of channels.
CAN YOU WORK WITH MY EXISTING WEBSITE?
Absolutely. We’ll assess how well your current website communicates your value, performs in search, and turns visitors into enquiries. If it has a solid foundation, we’ll improve what’s already there. If bigger changes would deliver a stronger return, we’ll explain what we recommend, why it matters, and what your options are.
DO YOU ONLY WORK WITH TRADES?
No. We Make Stuff Happen works with small businesses across a range of industries. That said, we have extensive experience with trades businesses—and we understand how to turn quality workmanship, specialist knowledge, and a strong reputation into greater visibility, more trust, and better-qualified leads.
CAN YOU WORK WITH PROFITABLE TRADIES?
Yes. Our work can complement the coaching, systems, and business guidance you receive from Profitable Tradies. While their team helps you strengthen the way your business operates, we focus on your marketing strategy and attracting the right customers. We’ll make sure your marketing supports your broader business goals, so both relationships are pulling in the same direction.
DO I HAVE TO SIGN A LONG CONTRACT?
Not necessarily. The length of your agreement will depend on the services you choose and the time needed to deliver the strategy properly. Before any work begins, we’ll clearly explain the commitment, what’s included, and what you can expect—so there are no surprises or unnecessary pressure.
HOW OFTEN DO WE MEET?
Most clients meet with us monthly. These sessions give us time to review performance, work through any challenges, agree on priorities, and plan the next steps. You’ll also have direct access to our team between meetings whenever something needs attention.
WHO DOES THE WORK?
A team of experienced specialists. Rather than relying on one person to do everything, we bring in the right expertise for each part of your plan—from strategy and project management to websites, content, SEO, digital advertising, social media, and creative. We work as an extension of your business, keeping every moving part coordinated around the same goals.
WHAT DOES JONATHAN DO PERSONALLY?
Jonathan works directly with you as your strategic marketing partner. He takes the time to understand your business, market, and competitors, then helps you decide where to focus and what to prioritise. His role is to keep the strategy clear, steer you away from costly distractions, and ensure the work supports your bigger business goals. Our specialists handle the execution, while Jonathan keeps the overall direction on track.
