BC VIP Training: Social Media Director Program

Our best, most effective work always comes when we get to know our clients and their employees hands on and personal. Updated for 2019 is our BC VIP Training, the Social Media Director Program. We come along side you with specific, training modules that will work for your employees.  We’ve perfected our training process and systems down to a fine art – the art of #makingstuffhappen!

We’re excited to accept applications for our local flagship training program. Spend 15 weeks alongside us and we’ll train you into the greatest asset to make the most impact for your career in business.

Send in your application request today!

Jonathan Christian and Lindsay Carlson presenting content marketing course

Apply for our VIP Social Media Training Program Now!

Ready to Invest in Your Success? Let's talk!

Reserve your seat by email or phone us at 778-378-9100 to apply.

*Program admission is subject to approval. If your business is not considered an ideal fit for this program, your deposit will be refunded.

Yes! Reserve my spot and let's talk!

9 + 9 =

2019 Social Media Director Program

Have Jonathan & his team train you directly – onsite and online!

Our goal is to work alongside you using our 10 years of Social Media experience and our latest training modules to maximize every opportunity within your business and help you to grow successfully. Just for local BC small businesses, we have created a Intensive Social Media & Online Marketing Training: The Social Media Director program.

This tailor-made training will span 80 hours over a 15-week period with a mix of onsite training, weekly Webinars, one-on-one tuition and accountability, and constant feedback. We will work with each person individually, benchmarking where they’re starting from and each week we will study and benchmark progress through a review of your work achieved.

The 2019 Social Media Director Program topics will cover:

Digital Marketing Strategic Plan:

We will help you develop your own unique strategy that brings into alignment all aspects of your online marketing, social media and traditional marketing efforts. This phase will work in conjunction with your website design team, resulting in your own strategic marketing plan, summarizing the findings of your online marketing, including recommended channels and engagement strategies. We will help you:

  • Develop content marketing strategies for each specific channel.
  • Identify tactics to increase and engage with your audience – both current clients and potential prospects.
  • Documented systems to help you manage the day-to-day activities of your accounts without taking up too much of your time.

Digital Marketing Setup, Optimization and Strategy Execution:

We will begin by teaching you how to implement and set up your own digital strategy for each of your divisions. During this phase we will be training you how to test and monitor multiple platforms, strategies and techniques to ensure that you receive outstanding results.

Content development brain-storming session: Individual ½ day sessions to create content for your blog and social media platforms.

Social Media:

Optimize applicable platforms, which may include, but not limited to:


Learning Objectives:

  • Setting up and Optimizing Your Facebook Page
  • Understanding Facebook Page Features
  • Monitoring Facebook Insights to maximize impact
  • Creating great content in text, pictures and video to achieve massive engagement
  • Scheduling Posts
  • Creating Offers and contests
  • Post review function
  • Advertising on Facebook
  • Page Messaging
  • Call to Action Buttons
  • Insights & Analytics


Learning Objectives

  • Signing up for a business account
  • Taking photo’s and video & live broadcasting
  • Optimizing photos and video
  • Cropping and rotating photos & Applying effects
  • Adding captions and locations – the best apps to use
  • Tagging photos
  • Linking to other Social accounts
  • Hashtags for massive success


Learning Objectives:

  • Creating the perfect profile
  • How to make connections
  • How to get the best reviews
  • Endorsements
  • Linkedin Pulse
  • Getting the best qualified leads


Learning Objectives:

  • Understanding Google+
  • Creating and Customizing Your Google+ Profile
  • Understanding Google+ Features
  • How to maximize your SEO Using Google+
  • The value of reviews


Learning objectives:

  • Setting up and linking your channel
  • Optimizing videos for search
  • Creating Playlists
  • Creating videos for educational selling
  • Sharing across platform

Social Media Automation and Content Marketing

Learning objectives:

  • How to create Engaging content 
  • Guide you through when to use Social Media Automation
  • Scheduling and multiple network posting
  • Why use Hootsuite?
  • Managing your daily activities around your marketing activities
  • We will teach you how to use contests to help you jumpstart your social media & build your audience
  • Identify groups, hashtags, group chats, social influencers and connection opportunities.
  • SEO Optimization of social profiles through proper keyword/tagging to increase search ability.
  • Optimize accounts for local search: Google+, Yelp and Foursquare.

Blog / Content Marketing Strategy:

Learning objectives:

  • Which platform to use?
  • Creating a WordPress site/blog
  • Content and frequency of posting
  • Optimization – tags, meta description, formatting, images
  • Embedding Youtube Video
  • Winning with Blogging – why this must be the core of your social content
  • Develop a blog strategy that positions you as the expert in your industry.
  • We will show you how to write Google attention grabbing articles that address the top 10 questions your target audience are searching for.


We want to ensure that you are fully equipped to manage your online and social media marketing strategy so you can further benefit from the possibilities and continue to tell your story. We will provide all the training to you so that you have the skills and resources to expertly handle your social media channels and sell from them with excellence.

We will arrange individual weekly accountability meetings either in person, or via phone or Skype, starting with an overview of your current social media marketing. We’ll note the numbers of likes, followers, etc., so that we can measure growth.

Each week will feature a one hour webinar on every topic we’ve included, which will conclude with follow up live Q&A each week over Virtual Coffee. We’ll also have a private Facebook group for more general group questions and discussions. Ongoing email support is also available during the duration of the program.

We will continually review opportunities for other social media accounts and integration.

  • Case Studies: Assessment of current We Make Stuff Happen Clients to learn from and evaluate.
  • Direct Observation: Assessment of practical skills, which can be demonstrated via your social activity.
  • Performance Projects: Developing Blog Content and subsequent engagement.
  • Self Assessment: Program members develop their own written and creative skills and judgment to assess themselves and their company. We will assign specific projects to help you stretch and grow.
  • Projects: we will help you create special events, related to your company marketing calendar and use Social Media to leverage these.
  • Simulations: We will simulate a Social Media crisis and help you manage the critical path of execution.


At the end of your intensive training program you will be awarded the certification of Social Media Director. This is an industry-recognized designation.

Your studies will be monitored weekly and will be measured by the number and quality of posts across chosen platforms. We will also study insights and analytics to study reach, engagement and growth of your social business community. For example:

  • Clicks on links in your social media posts
  • Shares on Facebook and LinkedIn
  • Comments on your Facebook, Instagram, and LinkedIn posts
  • Ratings on your YouTube videos
  • Comments & shares on your blog posts

The expectation is to achieve at least one 350 word Blog post per week – initially, we will work with you side by side to brainstorm and create these. Then as you are more comfortable we will measure and mark your posts. By the end of the program you will have created at least 15 posts.

You will be at an expert level across multiple Social Media Platforms by the end of Program.

This will massively help you help you grow your Company in gaining improved customer communications and the most excellent ways of 21st Century Sales and Marketing techniques.

The training will begin January 8th, 2019 and conclude April 16th, 2019.

There will be a mix of onsite and online individual and group training sessions. We will have weekly webinar training sessions which will be recorded for stored in a shared vault for all class participants.

The total number of training hours is 80.

The cost of program is $8,333.00 plus GST. 

To be eligible to apply for the Canada-BC Jobs Grant, payment of $8,333.00 plus GST must be paid in full prior to the course start date.

Our Training Philosophy:

Sustained effort: Success does not come overnight, but through doing the right things consistently over a period of time.

Quality: Providing quality content through social media channels builds the brand, but poor quality content – poorly written or in poor taste – can hurt the brand. For this reason, we place a premium on the quality of the content.

Value Added: Social media is not about broadcasting your products and services; we focus on helping you be an added value to your fans, followers and engage in the online community.

Humanize: Social Media will humanize your brand and allow your ideal audience to relate to you and become ambassadors for your Company.

Ready to Invest in Your Success? Let's talk!

Reserve your seat by email or phone us at 778-378-9100 to apply.

*Program admission is subject to approval. If your business is not considered an ideal fit for this program, your deposit will be refunded.

Yes! Reserve my spot and let's talk!

1 + 8 =

Jonathan is excellent at what he does! He knows his topic and fully understands how to make Social Media work for your business, and most of all how to monetize your efforts! Don’t waste your time with anybody else! Call Jonathan and just get going!

Colin Sprake

President, Make Your Mark Training

As our social media consultant Jonathan was a catalyst for record growth and helping us to define an effective brand strategy. His insight into a rapidly changing world gave us the tools we needed to achieve cutting edge in our marketplace. Jonathan can fast track improvement and customer engagement in a way that cannot be done without expertise in Social Media.

Ken North

Brand Manager, Fraserway RV

I recently had the opportunity to deliver a few Social Media training boot camps for Jonathan’s organization. I get to work with some amazing people, but there’s only one Jonathan.

This man gives far more than anyone else does. His caring and serving nature is unparalleled. He is a true servant-leader and a man who gets things done.

If you ever get the chance to work with him, grab it. You will be well pleased. Class act. A+++

Kevin Knebl

International Speaker, Knebl Communications LLC

I heard Jonathan speak at Transforming Speakers. Social Media was something I knew I needed to do but it was completely foreign to me.

I hired Jonathan to help me get there. Since then he’s helped me develop and excellent strategy around using special events to attract and engage with my ideal clients. Those events have been first class and to total win for me, Jon does everything with excellence – no jargon, just good honest advice and strategies that work!

Duncan Robinson

Financial Advisor, Wimbleton Financial

I have attended Social Media Wizard presented by Jonathan Christian. Amazing course! Jonathan provided so much valuable information that completely changed the way I see Social Media. He is very approachable and cares about people. I am looking forward to implement the methods that Jonathan taught me in my business!

Melina Cerin

Transformation Coach

I have known Jonathan for a few years, I attended a workshop that he hosted on Social Media and followed him online. For the past year now, I have worked with him and his associates on our website for JD Farms Specialty Turkeys and our Social media marketing. I have noticed a significant improvement in website views, and Social media engagement. I would definitely recommend Jonathan and his team at We Make Stuff Happen if you are looking to improve your visibility online. We found them all to be friendly, honest, hardworking and creative.

Janice McWilliams

Office Manager, JD Farms Specialty Turkey

My VIP program is available exclusively to local clients who are serious about their program, and requires application.

 This program is only available to a small number of companies. I ask you to please consult with me if you are interested in this opportunity.

Sign up here to get the process started!

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