Ever wonder what type of content you “should” share on social media?

If so, you’re not alone. Every week, we see behind-the-scenes of real social media posts that get the eyeballs, likes, comments, shares, and business results. So, if you’re struggling for ideas to fill your social media calendar and need a quick shot of inspiration, here are some easy-to-do winning posts from our clients this week.

Job Seekers are Using Facebook for Job Searches and Researching Company Culture

Hiring great employees is a challenge for many businesses. More and more, job seekers are using Facebook for finding jobs. 

Have you thought about positioning your company as a great place to work? Or using Facebook for posting new jobs? As of this year, Facebook offers the opportunity to post (and manage) job openings — and job hunters are responding.

In the past month, our social media training client ICE Development has massively increased their reach and engagement on Facebook while they search for new hires. Their reach has gone up 928%! The significant increase has come largely from their team sharing a job listing, lots of great behind-the-scenes posts, and a glimpse into their construction projects.

They also involved their whole team by doing a Facebook live of their Great ShakeOut earthquake drill. Not only did this get them more than 100 views on their page, it was also a great way to show how much fun their team has behind the scenes.

A Dose of Happy News Keeps You Top of Mind with Potential Clients

Staying top of mind with potential clients is easy when you can share a smile. For example this week, our clients The Hamlets shared several posts that entertained their audience and got plenty of engagement. The key to getting this part right is to share posts that resonate with your ideal client.

The Hamlets at Vernon, 85-year-old dancing grandpa post got a crazy number of likes and shares.

The Hamlets at Penticton were very happy about the Royal news.

They also shared a fascinating post about a government-funded dementia village in the Netherlands. What a great idea!

Do More of What Works For You… 

Our client Dirk Schultz always has a big win whenever he posts a photo of himself on Instagram. Who wouldn’t want to build muscles like his?

He’s noticed what works for him and made of point of building on the momentum. His feed just keeps getting better and better — and it creates real-life business for him.

Take the chance to analyze your feed, and keep track of which posts, topics and hashtags engage the right people for your business. Remember, you don’t need to have a huge following for social media to work for you.

Social Media Lesson: This Week’s Tips

This week gives us 11 lessons to help you fill your social media accounts with plenty of engaging content.

  1. Make employees part of the curation process and encourage employees to participate on social media.
  2. More and more people are job searching on Facebook.
  3. It’s all about being authentic.
  4. Take your audience behind-the-scenes to show that you are more than just another company.
  5. Switch up the type of content you post and experiment with live videos.
  6. You can’t go wrong with a dose of happy news.
  7. Apply the 80/20 rule to your social media content: 80% of your social media posts should inform, educate, and entertain your audience. Only 20% should directly promote your business.
  8. Re-purpose branded photos for new social media posts.
  9. Casual, authentic photos on Instagram are always a winner.
  10. Keep an eye on your accounts… and do more of what works!
  11. Just getting started with social? Remember everybody has to start at zero… and you don’t need a large following to reach the right people and experience business wins from your efforts.

We hope you received some inspiration for planning your own creative posts next week.

Struggling with Social? Grab our free download “Social Media Jumpstart Guide” to help you know what to post and when to post, in a step-by-step format. You’ll also get a regular dose of social media inspiration from real-world businesses.

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Lindsay Carlson

Lindsay is the Director of Website & Brand Strategy with We Make Stuff Happen. She's also the course developer and instructor for Power Content -- our 10-week guided program for content marketing. Lindsay has been working in communications and business since 2000.
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