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I had the privilege of debating the merits of Social Media against professors and students from Quest university over the weekend. The question was “was it detrimental to face to face relationships?”. They put forward some very valid points. Although common sense won out, the debate got me thinking about the dark side of social media.

On many layers when you interact online, there’s room for abuse and breach of privacy and trust.

But as with life, isn’t there always?

Of course it all comes down to time. How much do we spend, how much can we spare and we have and how can we best get a ROI on that.

Then, there’s the great danger of measuring comparative numbers. It’s all to easy to measure someone or a business by their number of followers. Whilst it can reflect true effort and engagement, we’re all at different stages of development. We’re not, all in need of a mega following. High numbers could well have been from a ” win an iPad” contest and may not be real business connections at all.

For many local businesses its better to focus on quality not quantity when it comes to metrics.

Do you measure your self worth on relative popularity? We’ve all stopped what we’re doing to go click and see who liked our post. It’s a good feeling, but it’s not mission critical. Of course we want to have our stuff well received and even shared, but don’t take it too personally. Just go back and work out which posts did work and do more of the same.

There’s a sad irony that people with massive followings have taken their own lives due to loneliness and anxiety. They seem to have it all together but we don’t know what’s going on inside. if you need help – ask for it!

The true value of online connections is to take them offline and onland and make real friendships and relationships.

Ask yourself these questions:

  • How much time are you spending on social media?
  • Do you feel under pressure to perform?
  • Are you stressed out that you’ve over-committed to too many platforms and can’t manage?
  • Can you put your phone down and walk away?

These are all perfectly normal feelings, and we’ve all been there. There is a real danger of becoming addicted. Let’s remember that Social Media is just a tool in our toolbox and not a ventilator.

Try and take 15 minute focused windows: read, write, reply and leave. Sometimes the best posts come better with fresh air and sunlight.

Try and plan a weeks worth of posts ahead of time so you’re not stressing out over what to write.

Above all, the reason we’re here is to build community and relationships – it’s not a popularity contest!

Don’t forget to enjoy your interactions. Believe me, I know it’s hard to find balance, but when you do, it’s becomes a joy and a very useful component in your overall strategy.

We do our best to connect face to face by hosting two meetups each month here in the Fraser Valley. Taking time to socialize and connect is where the relationship value comes full circle.

If you were one of the lucky 60 to get a place at tonight’s sold out #FVSM Meetup with our guest speaker @boscoanthony, you’ll be learning great tips on Internet marketing Strategy. We still have space at next week’s Social Media Challenge Meetup where I’ll be speaking – you can RSVP by clicking on this link www.meetup.com/The-Social-Media-Challenge/

I hope you have a great week and find balance in your day. We love to connect and would be happy to help you find that balance – this is the best way to get in touch wemakestuffhappen.com/contact/

Do take care!

Jonathan

 

 

 

 

 

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