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Category: Marketing

How AI Is Changing What a Good Website Looks Like Now

The New Standard for What a Good Website Looks Like For years, business owners have asked the same question: What does a good website look like? The answer used to…

Does Your Website Need a Geo-Targeted Landing Page Now?

When you’re growing your business, one of the smartest things you can do is make sure your website speaks directly to the people in the communities you serve. That’s where…

The “Taylor Swift Sourdough Effect”: How To Build Customer Loyalty

How One Simple Story Captured Global Attention When Taylor Swift casually mentioned on a podcast that she loves baking sourdough bread, the internet went wild. Out of all the things…

Win Local Customers with a Better Google Business Profile

If you want more local customers in 2025, one of your most powerful marketing tools is already in your toolbox—and it’s free: Your Google Business Profile. Many small business owners…

AI Copywriting: Revealing the Good and Bad News

In today’s digital world, being able to communicate effectively is incredibly important. AI copywriting is emerging as a game-changer, blending human creativity with technological prowess. So, is this good news…

Sell More By Sharing More: The Simple Storytelling Advantage

When most people hear “storytelling,” they picture an influencer baring their soul on Instagram. But if you run a business—especially one rooted in community, service, or craft—storytelling doesn’t have to…

The Truth About AI in Marketing: Busting Common Myths for Small Business Owners

Why AI in Marketing Deserves a Second Look (Especially for Small Business Owners!) Let’s be real: the idea of AI in marketing can feel a little overwhelming. Maybe even intimidating.…

4 Easy Ways to Highlight Business Values Without Rebranding

In today’s world of clickbait ads, auto-generated content, and endless online noise, small businesses have a powerful advantage that big brands can’t replicate: Authenticity. More than ever, customers want to…

Your Local Advantage: Simple Marketing Strategies to Stand Out in 2025

If you’ve been feeling like standing out online is tougher than ever—you’re not alone. Between AI-generated content flooding social feeds, big-box brands dominating ad space, and shifting global economies making…

8 Surprising Reasons Unsubscribes Improve Your Email List

When it comes to email marketing, many folks share a common fear about unsubscribes. It's common to think, "What if people start leaving my list? Is that a bad thing?"…

The Power of Sending Fewer Emails: Quality Over Quantity

In the digital marketing world, trends and technologies seem to evolve overnight. But one tool has stood the test of time and continues to wield immense influence: email marketing. It’s…

Simple Ways Your Small Business Can Benefit From Digital Marketing

So, there you are, stuck at your desk, wondering if digital marketing will work for your business. You’ve thrown tons of money down the drain on traditional marketing but don’t…

Inbound Marketing or Content Marketing – Which Is Better?

The internet is slick these days. Beautiful pictures, speedy access, catchy advertising…everyone and everything vying for attention. But it’s not enough for businesses to stick to cute taglines or perfectly…

The 5 Secrets of Successful Email Marketing

Information flows at the speed of light, and mastering the art of email marketing has become more crucial than ever. Whether you’re a seasoned marketer or just dipping your toes…

How to Grow a Killer Email List from Scratch

In this age of endless clicks, swipes, and shares, one thing truly stands out for businesses that are all about making real connections and growing – yup, you guessed it,…

Why Email Marketing Has Better ROI Than Social Media

Have you ever wondered why some businesses seem to be crushing it with their digital marketing efforts while others struggle to get noticed? Well, a big part of the secret…

How To Grow Your Email List When You’re Sleeping

You may have heard that email lists are the only contact lists that you actually own. It’s true – social media lists have you battling mysterious algorithms, and purchased email…

Supercharge Your Email Marketing: 12 Proven Tips for Phenomenal Results

You’ve heard, probably over and over, that the way we do business has changed. It’s true – small businesses can have global reach and, with a little practical knowledge and…

How To Find And Hire The Best Virtual Team

In today’s fast-paced world, finding and hiring a virtual team has become increasingly important for businesses of all sizes. Whether you’re a startup, a growing company, or an established organization,…

7 Common Digital Marketing Mistakes and How to Avoid Them: Part 2

In our previous post in this series, 7 Common Digital Marketing Mistakes and How to Avoid Them: Part 1, we looked at the importance of defining your target audience, consistent…

7 Common Digital Marketing Mistakes and How to Avoid Them: Part 1

In today's digital age, establishing a strong online presence is essential for small businesses to thrive and reach their target audience effectively. However, navigating the complex world of digital marketing…

10 Simple Strategies for Building Your Best Email Subscriber List

Email subscriber lists are like secret weapons in the world of digital marketing. They may not have the flashiness of social media or the immediacy of pay-per-click ads, but they…

Why You Need Expert Branding For Killer Digital Marketing

In today’s digital age, the world is at our fingertips, and every business is just a click away. In this fast-paced environment, we are bombarded with information and products vying…

5 Simple Ways To Recession-proof Your Business

We know that economic uncertainty can be a tough pill to swallow, especially during a recession. As small business owners, it's crucial to reassess our budgets and make the necessary…

How to Explode and Nurture Your Subscriber List

Email marketing is essential to any small business’s marketing strategy in today’s digital age. It is a cost-effective way to reach your target audience and allows you to build relationships…

How To Thrive During a Recession Using Digital Marketing

Times are tough for businesses everywhere. The economic climate is uncertain, and many businesses are struggling to stay afloat. But here’s the thing: low-cost digital marketing is a game-changer. The…

6 Powerful Must Haves in an Email Marketing Service

Are you considering email marketing to reach new customers and grow your business? If so, you’re in the right place! Email marketing is here to stay, but you should keep…

Digital Marketing Trends in the New Year

Did you know that Quitter’s Day is the second Friday in January? While not widely (or openly) celebrated, it is the day by which most people have given up on…

Digital Marketing Is The Future – Now

Realizing that your small or medium business is thriving and growing is a great feeling. But if you want to amplify growth and increase success, tapping into digital marketing is…

How To Create Killer Digital Marketing Content

Are you interested in learning how to create digital marketing content that really packs a punch? If so, you’ve come to the right place! In this blog post, we’ll share…

6 Reasons You Need A Digital Marketing Strategy Now

If you’re like most small business owners, you understand the importance of marketing. After all, without marketing, your business would struggle to find customers and grow. But what you might…

Answers to Your Top 5 Questions About Email Marketing

Email marketing is a hugely valuable part of your digital marketing strategy – or it can be if you’re doing it correctly. If you’re not getting results with your email…

Answers to the Top 6 Questions About Digital Marketing

Everyone knows they need digital marketing. But not everyone knows where to begin. That’s OK! We all need to start somewhere. If you’re among those that are just beginning to…

How to Successfully Manage a Virtual Team

There is no doubt that the Covid-19 pandemic has changed the way employees work. Jobs that used to require employees at desks for 40-plus hours per week are now done…

How to Create a Great Blog Post Title

You probably know that any solid digital marketing plan includes a blog for several reasons. Your blog is a great place to enhance your SEO performance. It serves as a…

How to Effectively use SEO in Blog Posts

Search Engine Optimization, or SEO, can be an overwhelming topic when it comes to marketing your business. There is much to learn on just this aspect of digital marketing. But…

How SEO Works and Why It’s Important

So you have your website up and running, and you offer a great product or service that you know people would buy if they would just visit your website. You…

Which is Better: A Marketing Consultant or a Marketing Agency?

Today’s world of digital marketing is more complicated than ever. Not only do you need a comprehensive digital marketing strategy that goes well beyond emails and social media, but you…

How to Use StoryBrand to Grow Your Business

Many business owners can feel completely lost when it comes to marketing in today’s digital age. And growing your business can be equally challenging. It sometimes seems as though a…

Big 5 Topics for They Ask, You Answer Marketing Success

There’s no doubt that digital marketing is enabling businesses of all sizes to grow and achieve their goals. But with all that digital marketing there’s a lot of “stuff” being…

What You Need to Know About Inbound Marketing vs Content Marketing

Will Digital Marketing Work for Your Business?

So, there you are, stuck at your desk, wondering if digital marketing will work for your business. You’ve thrown tons of money down the drain on traditional marketing but don’t…

How to Build Your First Digital Marketing Strategy

Thinking about developing a digital marketing strategy can be overwhelming – but it doesn’t have to be! The secret is to start with one or two digital marketing channels, work…