Inbound Marketing or Content Marketing – Which Is Better?
The internet is slick these days. Beautiful pictures, speedy access, catchy advertising…everyone and everything vying for attention. But it’s not enough for businesses to stick to cute taglines or perfectly…
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The 5 Secrets of Successful Email Marketing
Information flows at the speed of light, and mastering the art of email marketing has become more crucial than ever. Whether you’re a seasoned marketer or just dipping your toes…
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Get an Amazing Website That’s Quick and Budget-friendly
In today’s digital age, having a strong online presence is paramount for businesses and individuals alike. It’s your virtual storefront, a space where potential customers or visitors get their first…
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How to Grow a Killer Email List from Scratch
In this age of endless clicks, swipes, and shares, one thing truly stands out for businesses that are all about making real connections and growing – yup, you guessed it,…
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Is a Bad Website Better Than No Website?
Imagine you’re browsing the web for the perfect deep-dish pizza, and you stumble upon a website that looks like it was last updated when dinosaurs roamed the Earth. It’s clunky,…
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Why Email Marketing Has Better ROI Than Social Media
Have you ever wondered why some businesses seem to be crushing it with their digital marketing efforts while others struggle to get noticed? Well, a big part of the secret…
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What You Need to Know About Website Hosting vs Domain Hosting
As a small business owner, you may be considering whether you need website hosting or domain hosting for your website. If you’re like many people, you may think they’re interchangeable.…
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How To Grow Your Email List When You’re Sleeping
You may have heard that email lists are the only contact lists that you actually own. It’s true – social media lists have you battling mysterious algorithms, and purchased email…
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Why a Website Template is a Smart Choice Now
In today’s digital age, having a professional and engaging website is crucial for businesses of all sizes. But do you need a custom website, or would a template website be…
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Supercharge Your Email Marketing: 12 Proven Tips for Phenomenal Results
You’ve heard, probably over and over, that the way we do business has changed. It’s true – small businesses can have global reach and, with a little practical knowledge and…
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How To Not Lose Your Shirt on a New Website
You probably already know that you need a website so that your business can survive and thrive in today’s digital marketplace. Since over 80% of buyers look for your business…
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How To Find And Hire The Best Virtual Team
In today’s fast-paced world, finding and hiring a virtual team has become increasingly important for businesses of all sizes. Whether you’re a startup, a growing company, or an established organization,…
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AI Copywriting: Revealing the Good and Bad News
In today’s digital world, being able to communicate effectively is incredibly important. AI copywriting is emerging as a game-changer, blending human creativity with technological prowess. So, is this good news…
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Why You Need to Know The Difference Between a Landing Page and a Sales Page
There is a pretty big difference between a landing page and a sales page when you think about the purpose of each page. A landing page is like a specialized…
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7 Common Digital Marketing Mistakes and How to Avoid Them: Part 2
In our previous post in this series, 7 Common Digital Marketing Mistakes and How to Avoid Them: Part 1, we looked at the importance of defining your target audience, consistent…
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7 Common Digital Marketing Mistakes and How to Avoid Them: Part 1
In today's digital age, establishing a strong online presence is essential for small businesses to thrive and reach their target audience effectively. However, navigating the complex world of digital marketing…
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10 Simple Strategies for Building Your Best Email Subscriber List
Email subscriber lists are like secret weapons in the world of digital marketing. They may not have the flashiness of social media or the immediacy of pay-per-click ads, but they…
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How to Create and Verify a Killer Google Business Profile
In today’s digital age, establishing a strong online presence is crucial for the success of any business. One effective way to enhance your visibility and connect with potential customers is…
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How to Create Social Media Content From Blog Posts
Struggling to create great social media content is a battle that every small business owner faces – we get it. It’s especially difficult when you are trying to generate interest…
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The Revealing Truth About Your Website Load Speed
Have you ever visited a website and had it take forever to load? Probably – most of us have! Think about the impression you got from that website. If you’re…
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How A Better Website Design Can Increase Sales
Running a business is a rewarding and stressful endeavor. It’s especially difficult when things that are out of your control (like a pandemic or a recession!) affect your bottom line. …
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Why You Need Expert Branding For Killer Digital Marketing
In today’s digital age, the world is at our fingertips, and every business is just a click away. In this fast-paced environment, we are bombarded with information and products vying…
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How To Use CDAP Principles To Empower Your Small Business
Small and medium-sized businesses employ millions of people and are vital to any country’s economic growth. So the government of Canada created the Canada Digital Adoption Program to help Canadian…
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5 Simple Ways To Recession-proof Your Business
We know that economic uncertainty can be a tough pill to swallow, especially during a recession. As small business owners, it's crucial to reassess our budgets and make the necessary…
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How To Build A Strong Social Media Presence
Are you looking to step up your social media game? In today’s digital age, social media is a powerful tool for businesses of all sizes to reach and engage with…
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How to Explode and Nurture Your Subscriber List
Email marketing is essential to any small business’s marketing strategy in today’s digital age. It is a cost-effective way to reach your target audience and allows you to build relationships…
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How To Thrive During a Recession Using Digital Marketing
Times are tough for businesses everywhere. The economic climate is uncertain, and many businesses are struggling to stay afloat. But here’s the thing: low-cost digital marketing is a game-changer. The…
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From Problem To Solution: The Best CDAP Success Stories
Are you a small or medium-sized business struggling to compete in today’s digital landscape? Suffering from recessionary factors? Look no further than the Canadian Digital Adoption Program (CDAP). Developed by…
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6 Powerful Must Haves in an Email Marketing Service
Are you considering email marketing to reach new customers and grow your business? If so, you’re in the right place! Email marketing is here to stay, but you should keep…
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The 15 Best Questions to Ask Your Website Designer
Developing a website is an exciting and complex endeavor. With so many moving parts, website design can be daunting for even the most experienced internet entrepreneurs. Having the right questions…
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Digital Marketing Trends in the New Year
Did you know that Quitter’s Day is the second Friday in January? While not widely (or openly) celebrated, it is the day by which most people have given up on…
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What You Need To Know About A BDC Loan
You’ve just received a Canada Digital Adoption Plan grant to help grow your business, and you may be asking yourself, what’s next? One great option is taking out a loan…
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8 Factors In A Successful Website Photoshoot
A website can only survive with great visuals. Professional photography is the key to capturing and conveying the soul of your brand – it helps you stand out from competitors…
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Is the Canada Digital Adoption Program Right for Your Business
If you’re a Canadian business owner looking to tap into the power of digital marketing and grow your business, then the Canada Digital Adoption Program (CDAP) should be top-of-mind. By…
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Digital Marketing Is The Future – Now
Realizing that your small or medium business is thriving and growing is a great feeling. But if you want to amplify growth and increase success, tapping into digital marketing is…
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How To Create Killer Digital Marketing Content
Are you interested in learning how to create digital marketing content that really packs a punch? If so, you’ve come to the right place! In this blog post, we’ll share…
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6 Reasons You Need A Digital Marketing Strategy Now
If you’re like most small business owners, you understand the importance of marketing. After all, without marketing, your business would struggle to find customers and grow. But what you might…
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5 Benefits of a Canada Digital Adoption Program Grant
Small businesses in Canada are always looking for ways to reduce costs and increase efficiencies. One way they can do this is by adopting new digital technologies. And, thanks to…
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Answers to Your Top 5 Questions About Email Marketing
Email marketing is a hugely valuable part of your digital marketing strategy – or it can be if you’re doing it correctly. If you’re not getting results with your email…
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How to Create A Social Media Policy (with template)
Social media is one of the most popular online activities. Over 4 billion people use social media worldwide, so it should be part of your digital marketing strategy. But we…
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Answers to the Top 6 Questions About Digital Marketing
Everyone knows they need digital marketing. But not everyone knows where to begin. That’s OK! We all need to start somewhere. If you’re among those that are just beginning to…
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What You Need To Know About Google Business Profile
The way we do business has evolved very quickly in the last few years. Covid-19 had a massive effect on business marketing strategies. And many people have come to appreciate…
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How to Successfully Manage a Virtual Team
There is no doubt that the Covid-19 pandemic has changed the way employees work. Jobs that used to require employees at desks for 40-plus hours per week are now done…
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How to Create a Great Blog Post Title
You probably know that any solid digital marketing plan includes a blog for several reasons. Your blog is a great place to enhance your SEO performance. It serves as a…
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How to Effectively use SEO in Blog Posts
Search Engine Optimization, or SEO, can be an overwhelming topic when it comes to marketing your business. There is much to learn on just this aspect of digital marketing. But…
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How SEO Works and Why It’s Important
So you have your website up and running, and you offer a great product or service that you know people would buy if they would just visit your website. You…
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Which is Better: A Marketing Consultant or a Marketing Agency?
Today’s world of digital marketing is more complicated than ever. Not only do you need a comprehensive digital marketing strategy that goes well beyond emails and social media, but you…
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What are the Canada Digital Adoption Program eligibility requirements?
COVID-19 changed the world. As mandatory quarantines were put in place, businesses had to change how they attract, convert, and retain customers. But that turned out to be easier said…
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How to Use StoryBrand to Grow Your Business
Many business owners can feel completely lost when it comes to marketing in today’s digital age. And growing your business can be equally challenging. It sometimes seems as though a…
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Big 5 Topics for They Ask, You Answer Marketing Success
There’s no doubt that digital marketing is enabling businesses of all sizes to grow and achieve their goals. But with all that digital marketing there’s a lot of “stuff” being…
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How to Use Your Website for Digital Marketing
When searching for ways to market your business online, you can find all sorts of information on writing blog posts, social media strategies, and email marketing. All of these are…
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What You Need to Know About Inbound Marketing vs Content Marketing
The internet is slick these days. Beautiful pictures, speedy access, catchy advertising…everyone and everything vying for attention. But it’s not enough for businesses to stick to cute taglines or perfectly…
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6 Easy Steps to Creating a Buyer’s Journey Map
Understanding your customers and their needs seems to be mission impossible these days. With the demand for instant solutions, top-notch services, and best-in-class customer service, it can be challenging to…
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Will Digital Marketing Work for Your Business?
So, there you are, stuck at your desk, wondering if digital marketing will work for your business. You’ve thrown tons of money down the drain on traditional marketing but don’t…
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How to Build Your First Digital Marketing Strategy
Thinking about developing a digital marketing strategy can be overwhelming – but it doesn’t have to be! The secret is to start with one or two digital marketing channels, work…
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How To Thrive During A Recession Using Digital Marketing
Low-cost digital marketing strategies to help your business thrive during a recession.