6 Powerful Must Haves in an Email Marketing Service

Are you considering email marketing to reach new customers and grow your business? If so, you’re in the right place! Email marketing is here to stay, but you should keep a few things in mind before selecting an email marketing service. Remember, you’re looking for the best option for your skill level and your business, not necessarily the one with the most options or features.  Read on for 6 important details to consider when searching for an email marketing service! 

Illustration showing a laptop and logos of email marketing services


It’s important to know what features email marketing services offer when evaluating them. Many email marketing services provide broad features like email list segmentation, automated email sequences, and A/B testing. Other email marketing services have more detailed features like visual email builders, contact list scoring, and multi-user accounts for teams.

The email marketing service you choose should offer customizable options to ensure you get exactly what you need from their tool. It’s also important to compare various email marketing services across many categories to find the most beneficial service for your unique situation. You’ll want to jot down a list of features that are important to your business. For example, you may need an email service provider that integrates well with a sales platform. Or you may have a large list.

Whatever the special features you need, making a list will help you decide which email marketing service offers the best combination of components to meet your objectives. Make sure your research into email marketing services is thorough and comprehensive; it will save you time (and money) down the road!

Digital image of hands holding illustrations of money and email images


When it comes to email marketing services, pricing can be a make-or-break factor in selecting the right service for you. Looking beyond the initial sticker price, consider what other features are included in the packages and their respective cost. Does the email marketing service offer discounts or promotions? Do they have any flexible payment plans? Will the email marketing service fit within your budget?

Remember to read the fine print and double-check that no hidden costs or fees are tucked away! Answering these questions should give you a better indication of how affordable an email marketing provider can be. Remember, always seek the best value, not necessarily the cheapest option!

Illustration showing people working on devices and handling data in a cartoonish way representing email marketing services

Ease of use

When it comes to email marketing, the last thing you want is to struggle with a clunky user interface or complicated dashboard. So when selecting an email marketing service, be sure to give its ease of use a close review – how easy is it for you to create emails, schedule campaigns, and view analytics? Does the email marketing service provide helpful tips to quickly get you up and running?

An email marketing service should be intuitive enough for all levels of users – whether you’re new to email marketing or have been doing it for years. Also, check out reviews from other users and see their experiences with the email marketing service’s usability; user reviews are a great way to find out how well a service works – not just how well it’s packaged!


Deliverability rates

One of the biggest concerns when selecting an email marketing service is deliverability rates. To ensure that your messages make it to the intended recipients’ email inboxes, you want to pay close attention to how reliable the email marketing service’s systems are in delivering email messages. Look at whether they have any past deliverability issues and seek independent audit reports to better understand their email delivery campaigns’ success. This is another thing that reviews can help with – reviewers will tell you if they have had trouble with email deliveries!

After all, even if you craft the most amazing email ever created, it will only reach their inboxes if the email marketing service you select has a good deliverability rate!

Illustration of five email folders where one is marked as spam

Spam filters

Nobody likes to have their email sent straight to the junk folder, so checking if an email marketing service has good anti-spam filters is crucial before choosing it. Do your research to determine if email providers will flag certain words or types of messages as spam. This is vital if you want your email campaigns to land in your email list inboxes without any risks!

 It can often be hard to tell if an email service provider has strong anti-spam filters based on their website information alone, so looking into customer reviews (here those reviews are again!) and asking other businesses who use such a service should prove helpful.

Ultimately, making sure that you pick an email marketing service that takes all necessary steps to ensure your emails get past any pesky spam filters could end up being the difference between successful email campaigns or wasted time and resources!

Illustration of a woman standing next to a big envelope and looking at contact cards

List management

List management should be a high priority when selecting an email marketing service. These days, email lists are everything, so managing and keeping track of all your contacts easily is a must. The email marketing service you choose should be able to quickly and easily import email lists into their system.

Taking advantage of features such as segmentation, automation, unsubscribing and opt-in forms can also help streamline the process and give you more control over your email list. Finding the right email marketing service with the right features that allow you to manage your email list effortlessly can ensure that both existing and new contacts continue to receive relevant content without any friction.

Are you thinking about using email marketing to reach new customers and grow your business? If so, you’re in the right place! Email marketing is here to stay, but there are a few things you should keep in mind before selecting an email marketing service. Remember, you’re looking for the best option for your skill level and your business, not necessarily the one with the most options or features. 

With this list in mind, you are ready to go search for your perfect email service provider! If you have questions about your digital marketing strategy, schedule a call below. We would love to help you grow your business!

Schedule a Conversation

Schedule an appointment with Jonathan Christian

Get up to $15k in grants and $100k in loans to accelerate your digital adoption plan.

Learn More

How To Thrive During A Recession Using Digital Marketing

Low-cost digital marketing strategies to help your business thrive during a recession.


Lets Connect:

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari