You’ve heard, probably over and over, that the way we do business has changed. It’s true – small businesses can have global reach and, with a little practical knowledge and a solid strategy, they can compete with the big guys!
Where to start is one of the most common questions we get. And the answer really depends on you, your business goals, andhow you want to expand your reach. Many people have learned that email marketing is a great way to build your business. Regardless of the size of your mailing list, with the right tips and tools at your disposal, you can amp up your email marketing strategy and gain followers.
1. Use Lead Magnets to Attract Subscribers
The very first step to supercharging your email marketing is to give your potential customers something they really want. When you create a lead magnet, you’ll give them the thing they can’t get without your expertise.
You want to attract the right subscribers, the ones who are genuinely interested in what you have to offer. But how do you do that? By creating valuable resources or exclusive content that acts as a magnet, pulling in those who can’t resist joining your email list. It’s all about giving them something they can’t say no to!
2. Create A Welcome Series of Emails
Craft a warm and inviting series of emails to welcome customers and potential customers to your email list! Use this series to introduce your brand, provide value, and nurture your new subscribers.
Think of it as rolling out the red carpet for them. Show them why they made the right choice by joining your email list and make them feel special right from the start. That’s how you establish a strong connection that lasts!
3. Automate Email Marketing Campaigns
Automation is a game-changer. By implementing automation in your email marketing campaigns, you save time and deliver personalized experiences that feel like natural to your readers. Set up triggers based on your subscribers’ actions or specific dates, and let your emails work their magic. This way, you reach the right people at the perfect time, making a real impact and driving conversions like never before.
4. Optimize for Mobile
Did you know that 81% of people check their emails on their mobile devices? That’s why it’s crucial to design mobile-friendly emails. Make sure your emails are responsive, visually appealing, and easy to navigate on smaller screens. You want to catch the attention of those mobile users and give them an experience they’ll love.
And if you’re using an email service provider, to set up and send your emails, that’s one feature you should consider when signing up! Email service providers that optimize for mobile can make your email marketing strategy so much easier in the long run.
5. Segment Your Subscribers
Here’s a secret to make your emails truly impactful: segment your subscribers. We all know that not everyone is the same, right? So, treat your subscribers as unique individuals.
By segmenting them based on their interests, preferences, or buying behavior, you can deliver highly targeted and relevant content that speaks directly to their hearts. That’s how you build an emotional connection that leads to engagement and conversions.
6. Add Your Personal Touch
Adding a personal touch to your emails is all about fostering connections. Address your subscribers by their names and tailor the content to their interests and preferences (this is where segmenting your subscribers really helps!) When they feel that genuine connection, they’re more likely to open, read, and take action on your emails.
7. Try A/B Testing
You’ve probably heard of it, but what in the world is A/B Tesing? Very simply, it’s trying out different options for your email marketing and comparing them to see which performs better. For example, you could try different subject lines, calls to action, or layouts.
You can send them to two separate but similar groups. Then analyze the results and uncover the email marketing magic that clicks with your subscribers. This way, you’ll continuously improve your approach and keep those engagement rates soaring!
8. Get Your Timing Right
Timing is everything in email marketing. Experiment with different send times and days of the week to find the sweet spot when your subscribers are most likely to engage. It’s like finding the perfect moment to catch their attention and make an impact.
Keep in mind that your segments of subscribers might be a good place to test the timing of your email marketing. If your subscribers have certain traits or habits in common, when they read their emails could be another common trait!
9. Scrub Your Email List
While this might sound a little strange to the ininitiated, scrubbing your email list is a vital step in your email marketing strategy. All it means is that, from time-to-time, you remove the email recipients who are not opening your emails.
It seems counter-intuitive, but you want to maintain a clean and engaged list for better deliverability. This way, your emails reach the inboxes of those who are genuinely interested.
10. Use A Real Email Address For Replies
Building trust is crucial in email marketing. Include a real reply email address to show your subscribers that you’re listening. So whether you use your own email address, or an alias like “hello@yourbusinessname.com”, be certain that an actual human receives those emailed responses from your readers.
When your readers know that their replies will be read and acknowledged, it creates a sense of trust and encourages two-way communication. Those little details make a big impact!
11. Consider Lead Generation Ads
If your budget allows, engage in targeted ad campaigns tailored to specific demographics or audiences. By doing so, you can connect with potential customers who may not have encountered your brand through organic means alone. Think of it as expanding your influence and capturing the attention of even more interested subscribers. After all, finding your people is what email marketing is all about!
12. Pay Attention To Analytics
Your email service provider will likely provide some sort of information on the performance of your email marketing strategy. Use those email analytics to gain valuable insights into your campaigns.
Track metrics like open rates, click-through rates, and conversions to understand what’s working and what needs improvement. This data is your secret weapon to refine your strategies, optimize your campaigns, and achieve even better results.
Email marketing holds incredible potential to supercharge your business growth and foster meaningful connections with your audience. By implementing these 12 proven tips, you can elevate your email marketing strategy to new heights.
Remember, success in email marketing comes from continuously optimizing and refining your approach based on data-driven insights. Get ready to witness the power of email marketing and embark on a journey of success and connection with your valued subscribers. And if you have questions, schedule an appointment – we’d love to hear from you!
Jumpstart Your Digital Marketing
Schedule an appointment with Jonathan Christian
We are proud to partner with:
