Website Rebuild Branding Start-up Strategy

How La Belle Lashes Turned a Dream Into a Thriving Beauty Hub

La Belle Lashes began as a vision for something bigger than beauty treatments. Built on years of expertise and a reputation for excellence, it quickly grew from word-of-mouth services into a thriving academy, retail store, and shared studio space. With the right brand strategy and digital presence, La Belle Lashes transformed into a destination where clients, students, and practitioners all find a place to belong.

Client showcase - First Nations' Emergency Services Society

THE REAL PROBLEM:

No Online Presence to Match Their Talent

Despite a strong reputation in the community, La Belle Lashes had no digital footprint. There was no website, no social media, and no cohesive brand identity. As the business prepared to open a new retail location and expand its services, the lack of an online presence became a serious barrier. Without the right tools to showcase services, attract students, and market the studio space, growth would always be limited.

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No professional website presence

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No active social media

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No cohesive brand identity

Word of Mouth Wasn’t Enough

For years, La Belle Lashes relied on referrals and personal recommendations. While that built trust locally, it wasn’t enough to support the next stage of growth. The vision extended beyond treatments to teaching through the academy and creating a collaborative hub for other practitioners. Without a professional digital presence, the brand couldn’t scale.

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WHY WMSH?

The Right Support at the Right Time

La Belle Lashes partnered with WMSH to build a foundation for long-term success. More than just a website, what they needed was a strategy:

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Build a professional, easy-to-navigate website.

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Showcase services, the lash academy, and retail offerings.

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Feature rentable treatment rooms to attract practitioners.

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Share the brand story in a way that connects with clients and students alike.

What We Built, and How It’s Making a Difference

Created a Website That Works

A practical, professional platform that makes it easy to book services, explore classes, and learn more about La Belle Lashes.

Brought the Brand Story Online

The new site positioned La Belle Lashes as a trusted beauty destination, building credibility and connection.

Supported Business Expansion

The website introduced the retail unit and treatment room rentals, establishing La Belle Lashes as a collaborative hub.

Set the Stage for Growth

With a clear identity and digital foundation, La Belle Lashes is now positioned to scale its academy, grow its client base, and expand revenue streams.

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THE RESULTS:

From a Vision to a Flourishing Beauty Business

Today, La Belle Lashes is more than a lash studio.

What started as a vision is now a flourishing business, one that continues to grow.

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A profitable retail store.

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A thriving academy attracting new students.

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A collaborative hub for multiple beauty practitioners.

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A brand with a polished digital presence that reflects its expertise.

The Bigger Lesson Behind the Build

Reputation can get you started, but visibility takes you further. La Belle Lashes shows that with the right strategy and digital presence, a business can evolve from a great idea into a sustainable brand that creates opportunities for clients, students, and collaborators.

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WAFA ELSIBLANI

Owner – La Belle Lash Lougne

Jonathan and the team of @wemakestuffhappenhq were a life saver for me :raised_hands:

I was moving my Lash Business from a small room in the back of a hair salon, to a full commercial place on my own. With all the excitement for the new place, there was an overwhelming amount of things I needed to prepare. The most important was website, social media and help in rebranding. I reached out to Jonathan and he was there for me and helped me in a remarkable time. New clients started to come in through the online booking on my website:clap:
Thank you sooo much Jonathan and team :pray: , you are THE BEST :ok_hand:10000% recommended to anyone who needs a presence on the digital world.