What to Do When Your Website Isn’t Generating Leads You invested time and money into your website because you expected it to help grow your business. Maybe you pictured new inquiries coming in every week. Maybe you hoped your phone would start ringing more often. Or...

Imagine you're browsing the web for the perfect deep-dish pizza, and you stumble upon a website that looks like it was last updated when dinosaurs roamed the Earth. It's clunky, confusing, and basically feels like you've stepped into a time machine. On the other hand,...

In today’s world of clickbait ads, auto-generated content, and endless online noise, small businesses have a powerful advantage that big brands can’t replicate: Authenticity. More than ever, customers want to support businesses that feel real. Businesses that are...

Websites play an absolutely pivotal role in achieving success. They are the epicenter, the heartbeat, and the linchpin of your online presence. But what makes them so valuable to a successful digital marketing strategy?

As a small business owner, you may be considering whether you need website hosting or domain hosting for your website. If you’re like many people, you may think they’re interchangeable. While website hosting and domain hosting work together, they are different...

There is a pretty big difference between a landing page and a sales page when you think about the purpose of each page. A landing page is like a specialized web page that has one important mission. Its goal is to grab your attention and guide you toward taking a specific action. Whether it’s signing up for a newsletter, downloading an awesome ebook, or filling out a contact form, a landing page wants to turn a website visitor into a lead or prospect.

Have you ever visited a website and had it take forever to load? Probably - most of us have! Think about the impression you got from that website. If you’re like most consumers, a slow website load speed can make you question the authenticity of the website and the...

Running a business is a rewarding and stressful endeavor.  It’s especially difficult when things that are out of your control (like a pandemic or a recession!) affect your bottom line.  But you didn’t make it this far to just throw in the towel and...

Developing a website is an exciting and complex endeavor. With so many moving parts, website design can be daunting for even the most experienced internet entrepreneurs. Having the right questions to ask your website designer can help ensure your project ends with a...