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How Cascadia House Became More Than a Holiday Home

For most people, owning a holiday home is a dream. For its owners, Cascadia House became something far greater, a sanctuary brought back to life with patience, character, and heart. Built in 1860, the house holds the elegance of its past and the warmth of those who made it a home again. Our role at WMSH was to honour that lived story and translate it into a digital presence where guests could step into the narrative and feel it before they ever arrived.

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THE REAL PROBLEM:

A Story Too Big for One Page

Like many holiday homes, Cascadia House appeared on platforms such as Airbnb and Island Escapes. Yet one-page listings could not carry the depth of what made the property special. This was not simply a place to stay. It was one of the earliest homes overlooking Ramsey, a gentry house with character, elegance, and a history that deserved to be told. Without a proper platform, people could view photos, but they could not truly sense the experience.

Agency pages kept bookings coming, but the soul was missing:

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The feeling of stepping into history

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The quiet, spa-like calm of the rooms

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The overlooked charm and story of Ramsey itself

A single listing could not do justice to a home that had lived through centuries. Cascadia House needed a space worthy of its story.

A Project Close to the Heart

During a stay on the Isle of Man, the owners purchased, renovated, and furnished the home, often sourcing pieces through local marketplace finds. They shared the journey openly on social media, so long before the first guests arrived, a community was already invested in the house and its story. WMSH recognised that this was more than promotion. It was an invitation to shape a brand that reflected history, heritage, and heart, and to give that story room to breathe.

Bringing the Story to Life Online

A Website That Feels Like the House

We designed an experience that lets people explore before they arrive: walkthrough videos, room-by-room details, thoughtful copy, and a visual language that nods to the home’s 19th-century roots.

Branding That Respects Heritage

We built a timeless brand system, type, palette, and motifs, chosen to reflect the home’s period character and refined, old-world elegance.

Social Media With Soul

From Instagram stories to long-form YouTube tours, we shaped a digital narrative that followed the restoration and helped people imagine themselves within its walls.

Seamless Booking, Modern Ease

Behind the heritage feel sits a modern, streamlined booking journey, integrating reviews, calendars, and availability so guests can move from inspiration to reservation without friction.

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THE RESULTS:

From Family Project to Global Destination

What began as a restoration has become one of the Isle of Man’s most sought-after premium holiday homes.

When history, heart, and digital storytelling work together, you do not just create a listing, you create a destination.

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Consistently among the island’s top five most-booked properties

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Recognised with a premium badge by booking partners for its uniqueness

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Welcoming guests from the UK, Europe, the United States, and Australia

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Reviews describing the experience as “beyond 5-star”

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Three consecutive years of record bookings

The Bigger Lesson Behind Cascadia House

People do not simply book properties, they book experiences. When a story is told fully, through words, design, video, and genuine connection, it invites guests into something deeper than a transaction.

 Takeaway: Do not settle for being one of many. Share your story with intention, and you become unforgettable.