Website Rebuild Digital Advertising Local SEO

How Custom Fit Gutters Turned a Good Reputation Into a Strong Digital Presence

Custom Fit Gutters had great local credibility, but their online presence wasn’t telling the full story. They came to WMSH looking for a website that looked the part, a strategy that made them easier to find, and a way to stand out in a crowded service market. Here’s how we helped transform their digital foundation—and what you can learn from their journey.
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THE REAL PROBLEM:

Their Website Wasn’t Working for Them

Custom Fit Gutters delivers high-quality work across Abbotsford and the Fraser Valley. The issue wasn’t their service—it was visibility.
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Their existing website was dated, light on real project photos, and wasn’t built to help potential customers understand what made them different. Meanwhile, local competitors were showing up stronger and faster in search results.
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The business needed a digital presence that matched the level of care and craftsmanship they brought to every job.

What They Tried Before—And Why It Fell Short

They had launched a basic website when the business first started, and it did the job for a while. But as demand grew and the market shifted, that early-stage site wasn’t keeping up.

  • There was no clear messaging.
  • No real portfolio.
  • No search optimisation.

In a market full of established gutter companies, small improvements weren’t enough. They needed a reset—one built around clarity, trust, and real local reach.

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WHY WMSH?

A Conversation Turned Into a Strategy

Custom Fit Gutters connected with WMSH because they were looking for more than “just a new website.” They wanted a partner who understood how local service businesses grow—and what it takes to stand out online.

We saw their skill, their commitment, and the quality behind their work. They had the foundation. They just needed a digital presence that backed it up.

What We Built—And Why It Works

A Clean, Modern Website
We rebuilt their site from the ground up—clear services, real project photos, stronger messaging, and simple navigation designed to convert.
A Better Local Footprint
We refreshed their Google Business Profile and positioned them properly across local directories to help them show up where customers were searching.
Strategic Google Ads Campaigns
We focused on high-value services like leaf protection and gutter retrofits, sending the right people to the right pages.
A Marketing Strategy Built for Real Life
No complicated funnels. No heavy content load. Just a sustainable system that supports the business day after day.
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The Transformation

A Digital Refresh That Turned Visibility Into Results

Since partnering with WMSH, Custom Fit Gutters has seen a clear shift in how customers find and choose them.
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Website traffic is up
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Calls from Google have increased significantly
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They’re attracting more of the right jobs
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Their online presence now reflects the quality they’ve always delivered
With a strong website and targeted ads, they’ve built a steady pipeline of work in a market where standing out truly matters.

The Bigger Lesson Behind the Build

Many great trade businesses face the same challenge: your work speaks for itself—but only if people can find you.

The Custom Fit Gutters journey shows what happens when you take control of your digital presence.

A clear website + local visibility = a business that grows on your terms.