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How Elite Kitchens Turned Great Craftsmanship into a Constant Flow of Dream Clients

When your reputation is built on quality and custom craftsmanship, you deserve marketing that works just as hard as you do. Thirteen years ago, Elite Kitchens was still relying on Yellow Pages listings to get the phone ringing. Today, their showroom is filled with clients who already know (and love) what they do before they’ve even stepped through the door.
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THE REAL PROBLEM:

Stuck in the Yellow Pages Era

When Ken, the owner of Elite Kitchens, first connected with us, his marketing was stuck in another time.
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The Yellow Pages were still their main source of leads
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They were paying an SEO agency that offered little more than empty promises
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Their website was outdated and doing nothing to showcase their stunning work
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They weren’t showing up where it mattered most: online
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In short: Ken didn’t want to become a marketing manager. He wanted to design and build exceptional kitchens while trusting someone else to handle the digital side.

Why Old-School Marketing Wasn’t Cutting It

Elite Kitchens had already tried a few tactics:

  • Multiple Yellow Pages listings
  • External SEO “services” that produced no measurable results

The problem? None of it was building a strong, lasting presence online. Leads would only come if they were paying for directory listings, and that wasn’t sustainable. They needed more than a quick fix. 

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THE SOLUTION:

Elite Kitchens needed a partner who would manage the entire digital strategy, year after year, so he could stay focused on his craft.

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WHY WMSH?

Finding a Partner for the Long Game

Elite Kitchens came to WMSH looking for a team who could:

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Take complete ownership of their online marketing

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Deliver a strategy that would get them found and chosen

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Keep their brand fresh and visible in a competitive market

From day one, our promise was simple:

We’ll make sure people know about your craftsmanship, and want it, before they ever walk into your showroom.

Building a Marketing Engine That Works Non-Stop

Rebuilt the Website
We created a modern, visually engaging site that not only reflects the quality of their cabinetry but is also easy for potential clients to navigate. Regular updates keep it fresh and relevant.
SEO Overhaul
We put a robust SEO strategy in place that now positions Elite Kitchens as one of the top cabinet shops in Greater Vancouver.
Google Ads That Deliver
We launched and manage ongoing Google Ads campaigns. Recent results have been so strong that they doubled the monthly ad spend.
Social Media Management
We regularly visit the showroom to capture projects, talk with the team, and share authentic behind-the-scenes stories.
A Full Content Ecosystem
From web content and blogs to videos and email newsletters, we’ve built a library of storytelling that shortens the sales cycle and keeps Elite Kitchens top of mind.
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THE RESULTS:

From “Who Are You?” to “When Can You Start?”

Today, over 80% of showroom visitors are already pre-sold. They know Ken, the team, and the quality of work before their first appointment.

This isn’t just marketing. It’s a partnership built on more than a decade of trust and results.

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SEO rankings place them among the leaders in their field
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Google Ads consistently generate high-quality leads
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The sales process is faster, warmer, and more efficient
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Elite Kitchens views WMSH as an indispensable part of the team

The Power of Playing the Long Game

Elite Kitchens proves that marketing isn’t just about quick wins, it’s about consistent, strategic effort over time.

When you combine true craftsmanship with a strong digital presence, clients arrive already trusting you. That means shorter sales cycles, higher conversions, and a business that grows steadily, year after year.

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KEN JUNGLING

Owner – Elite Kitchens & Bathrooms

We have used Jonathan & his team now for years to look after all of our marketing. Our website traffic is significantly higher as are our showroom walk-ins. We’ve found now that when people call, they’re already much better educated about us because of our online media.

We make the very best kitchens and bathrooms and custom cabinetry in the Fraser Valley and leave Jonathan and his team to keep us current and well found online. We wouldn’t be where we are today without our partnership.

Jonathan Christian in his office
Jonathan Christian in his office
Jonathan Christian in his office