How Fraser Valley Health Care Foundation Modernized Their Digital Presence to Reflect Their Impact
As the largest charity in the Fraser Valley, FVHCF needed a website that matched the scale of their work and helped them better engage donors, showcase supporters, and unify four hospitals under one cohesive brand. Here’s how WMSH helped bring it all together.
THE REAL PROBLEM:
Their Website Wasn’t Doing Their Mission Justice
Fraser Valley Health Care Foundation plays a critical role in supporting four hospitals across the region. But their website and brand presence weren’t keeping up.
Their outdated website no longer reflected the scope, professionalism, or regional impact of their work
Branding was inconsistent across the four hospitals, creating confusion and a sense of inequality
Their social media accounts were underutilized, limiting visibility and engagement with the broader community
Donors weren’t being showcased effectively, missing an opportunity to celebrate contributions and inspire others
The internal team struggled to keep the website updated with fresh content
They lacked the digital tools and strategy needed to deepen donor relationships and expand outreach
In short: the platform they relied on to support donors and tell their story was falling short.
Outdated, Overwhelmed, and Ready for a Reset
Like many small teams, FVHCF did its best to keep the website updated in between other priorities, but over time, that became harder to manage.
Outdated information started to pile up, and the site no longer reflected the important work they were doing behind the scenes.
Eventually, the overwhelm set in.
That’s when they knew it was time to call in some support to help get things back on track.
PREVIOUS WEBSITE:
WHY WMSH?
A Trusted Referral Led Them to the Right Partner
Fraser Valley Health Care Foundation was referred to WMSH by a past client who had experienced our hands-on approach and big-picture thinking firsthand. They were drawn to our:
Community-first mindset
Proven ability to modernize digital tools without losing heart
Strategic ideas that blended donor engagement with operational clarity
They saw not just a website partner, but a team committed to their mission.
What We Built, And How It’s Powering Their Growth
Rebuilt the Website
We gave their site a full structural overhaul, rewriting every page for clarity, accessibility, and ease of use, with a focus on donor engagement.
Refreshed the Brand
Developed Their Social Strategy
Improved Donor Visibility
We implemented new ways to recognize and celebrate donor support, both on the site and across social platforms.
THE RESULTS:
A Website That Honors the Work, and the People Behind It
Today, FVHCF has a cohesive digital presence that reflects the true power of their work and values.
Each hospital is part of a united brand story
Donors are seen, celebrated, and encouraged to stay involved
Their team can manage updates independently
Social strategy is aligned and intentional across platforms
The Bigger Lesson Behind the Build
Your website should elevate the work you do, not bury it. If you’re trying to serve a wide audience with a fractured or outdated digital presence, you’re not alone.
The Fraser Valley story proves that smart strategy, intentional design, and a deep understanding of your community can transform how you show up online.
When your brand is aligned and your tools are working, your mission gets the spotlight it deserves.
