From Hotel to Senior Haven: How Lakeshore Manor Filled Its Suites in Record Time
THE REAL PROBLEM:
The Real Challenge: Building a Brand-New Presence From the Ground Up
Lakeshore Manor’s story began with a bold idea. In partnership with The Hamlets and the owner of the local Best Western, they were creating a unique senior living model that offered independent suites with centralised services like catering, laundry, medication support, activities, and physiotherapy.
The challenge? No one knew about it yet.
They had no online presence. No website, social media, ads,marketing plan.
They had no strategic marketing plan in place to ensure a smooth opening during COVID-19.
They lacked a way to effectively communicate and showcase their unique senior living model.
A Short Detour That Proved the Value of the Right Strategy
At one point, Lakeshore decided to work with another provider. Within months, their occupancy dropped to 40%. It was clear that their new marketing provider didn’t understand their niche market the way WMSH did.
Marketing for a new, independent senior community required a targeted, consistent approach, not just a few ads and posts.
When they returned to WMSH, we set out to rebuild momentum and get occupancy back where it belonged.
WHY WMSH?
A Partner Who Could Tell Their Story and Fill Their Suites
Lakeshore Manor needed more than just a marketing company. They needed a partner who could:
Create a website designed for SEO and conversions
Launch brand-new social media channels and fill them with engaging content
Build an online presence that reassured families and attracted active seniors
Run targeted campaigns that delivered inquiries and tours
We worked side-by-side with their team to turn an unknown new community into a highly desirable destination.
What We Built, and How It Changed the Game
Developed Their Website
Launched Social Media Channels
Set Up Google Business and SEO
Ran Targeted Google Ads
Kept the Momentum Going
THE RESULTS:
From 40 Percent Occupancy to a Thriving, Fully Booked Community
After returning to WMSH, Lakeshore Manor went from just 40 percent occupancy to 95–100 percent in only 18 months.
Today, they have a waitlist, a strong reputation, and a steady flow of inquiries without running ads. Their social channels are active and engaging, their SEO keeps them visible, and their website continues to work hard for them every day.
Occupancy more than doubled in just 18 months
A strong online presence now enusres constant visibility
Occupancy is so strong that a waiting list is now in place
Social strategy is aligned and engaging across platforms
The Big Lesson in Building Demand From Scratch
Starting from zero does not have to mean slow growth. With the right mix of strategy, storytelling, and digital tools, you can capture attention and fill your pipeline quickly, even in challenging times.
Lakeshore Manor’s success shows that when you invest in consistent, strategic marketing, you can create lasting demand that continues long after the campaigns end
LISA BEATTIE
General Manager – Lakeshore Manor
“Since working with WMSH and them taking over all of our online marketing, we have jumped from 47% capacity to full!
We’re now caring for 80 residents here at Lakeshore Manor”
