How The Yacht Stew Became a Global Voice for Equality and Excellence in Yachting
When The Yacht Stew saw talented crew being overlooked and training opportunities almost nonexistent, they knew something had to change. With WMSH by their side, they transformed frustration into a movement, and built a global brand that empowers yacht stews with skills, standards, and career opportunities.
THE REAL PROBLEM:
An Industry Without Standards or Support
For years, yacht stews learned everything on the job. Training was scarce, Wi-Fi on board was limited, and opportunities often depended more on appearance than ability. Talented women and men were working hard in an industry that didn’t give them the tools, or the recognition, they deserved.
The Yacht Stew’s vision was clear: create equality, raise standards, and give yacht stews the chance to succeed through skill, not circumstance.
Hiring often happened based on appearance rather than skill.
Training opportunities were scarce, especially with crew working onboard with limited Wi-Fi and time
No union regulations or standard operating procedures (SOPs) existed for stews—everything was learned on the job.
What They Tried Before, and Why It Wasn’t Enough
The yachting community needed more than inspiration. It needed structured training, professional standards, and a way to match the right people to the right jobs.
That’s where WMSH came in: to help build not just a business, but a brand and a movement.
WHY WMSH?
A Shared Belief in People Made Us the Right Fit
The Yacht Stew wasn’t looking for just a website. They were looking for a partner who understood their mission:
To create a culture of equality and excellence.
To make training accessible for every yacht stew around the world.
To connect training with real job opportunities for lasting careers.
We saw their vision and knew we could help make it real.
Building The Yacht Stew Into a Global Training and Recruitment Platform
A Professional Website and Digital Platform
We built a user-friendly site that could host training, recruitment, and community resources, all under one trusted brand.
The Yacht Stew Academy
We supported the launch of over 50 accredited courses, making training accessible and professionalising the role of stews worldwide.
The Yacht Stew Recruitment (TYSR)
We developed a digital job portal to align training with career opportunities, helping yachts lower turnover and stews find the right fit.
Ongoing Market Support
From recruitment tools to advertising strategies and AI integrations, we continue to evolve
THE RESULTS:
A Global Brand That’s Changing the Yachting World
Today, The Yacht Stew is more than a business. It’s a movement.
And the best part? The Yacht Stew’s vision is no longer just an idea; it’s a reality shaping the future of yachting.
Over 50 accredited courses used by stews worldwide.
A thriving academy and recruitment arm with offices in London and the United States.
Lower crew turnover and better placements for yacht owners and crew alike.
A global community that now has a voice, a platform, and a pathway to long-term success.
The Bigger Lesson Behind the Brand
When you see a problem clearly, it’s easy to feel frustrated. But with the right strategy and support, frustration can turn into a powerful solution.
The lesson from The Yacht Stew is simple: When you combine vision, purpose, and digital strategy, you can not only build a successful business, you can change an entire industry.
