Website Rebuild E-commerce SEO Digital Advertising Social Media

How Alpine Mouldings Went from Hard to Find to Hard to Miss

When a business is built on handshakes and word-of-mouth, it can be hard to imagine a world where your best customers find you online. For Alpine Mouldings, making that leap was not only a lifeline during a challenging time, it became the engine for their growth.
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THE REAL PROBLEM:

Their Customers Could Not Find Them Online

For years, Alpine Mouldings thrived on door-to-door sales, in-person reps, and steady referrals. When COVID-19 made these methods impossible, their lead flow slowed to a crawl.

Their website was outdated, invisible in search results, and not set up for e-commerce. They had no social media presence and no digital advertising. If someone searched for their products online, they found competitors instead of Alpine Mouldings.

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Their website was outdated and not built for e-commerce

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Poor search visibility meant prospects found competitors instead

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No social media presence to build awareness or engagement

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No digital advertising to drive new leads online

Why “Good Enough” Was Not Getting Results

Alpine Mouldings had made occasional updates to their website, but without SEO or digital ads, nothing changed. They had never worked with a marketing agency and had no clear plan for attracting customers online.

They needed more than a nicer website.
They needed a lead generation machine.

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WHY WMSH?

Looking for a Partner Who Could Deliver Results Quickly

Alpine Mouldings came to WMSH looking for a team who could:

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Get them showing up in search results

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Use targeted ads to generate high-quality leads

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Build an e-commerce site that turns clicks into sales

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Create a marketing strategy they could sustain long term

We started with a simple promise:

To make sure their customers could find them, and choose them, online.

From Blueprint to Breakthrough: Building Their Digital Sales Engine

Our work focused on making Alpine Mouldings more visible to the right customers and converting that visibility into sales.
SEO Overhaul That Put Them on the Map
We optimised every page, from technical improvements to keyword-rich product descriptions, so customers searching for quality wood products would see Alpine Mouldings first.
Google Ads That Attract Ready to Buy Customers

We launched targeted ad campaigns focused on high-intent keywords and the right geographic reach, bringing in customers actively looking for their products and delivering measurable ROI.

Website Rebuild and E-commerce Store

We created a mobile-friendly, fully functional online shop with intuitive navigation and polished product pages to convert visitors into paying customers.

Social Media Content to Support Search and Ads
While SEO and ads drove traffic, engaging posts helped build brand awareness, showcased their craftsmanship, and kept their audience connected.
Showcase Alpine
Showcase SEO
Showcase Alpine social media e commerce

THE RESULTS:

From Invisible to In Demand

Today, Alpine Mouldings has a digital presence that consistently delivers high-quality leads and online sales:

They have gone from being nearly invisible online to being the first choice for customers searching in their market.

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Strong search rankings that drive steady organic traffic
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Targeted Google Ads that produce measurable returns
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A professional e-commerce site that reflects their craftsmanship and converts visitors into buyers
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A social presence strong enough to bring in-house

The Bigger Lesson Behind the Build

If you are not showing up in search results, you are handing business to your competitors. Alpine Mouldings shows what is possible when you invest in a connected digital strategy, where SEO makes you findable, ads make you competitive, and your website closes the deal.

It is not about chasing clicks. It is about building a sales engine that works for you every day.

Jonathan Christian in his office
Jonathan Christian in his office
Jonathan Christian in his office