How Unger Window & Door Turned Their Expertise Into a Competitive Advantage
Unger Window & Door had already built an outstanding reputation throughout the Fraser Valley. But while customers who visited their showroom quickly understood the quality of their team and work, their online presence wasn’t telling the same story.
Here’s how they partnered with WMSH to create a marketing strategy built around education, trust, and long-term growth.
THE REAL PROBLEM:
Their Online Presence Didn’t Reflect Their Expertise
Unger Window & Door had built an exceptional business with a beautiful showroom, experienced team, strong systems, and a reputation for quality workmanship.
But very little of that experience was being communicated online.
In short: Customers who visited Unger in-person understood their value. Potential customers online often didn’t.
Their showroom experience wasn’t being showcased
Their team’s expertise wasn’t being highlighted
Their social media lacked a long-term strategy
Their marketing wasn’t reflecting the quality of their work
Customers couldn’t easily see what made Unger different
What They Tried Before
(and Why It Wasn’t Enough)
Before partnering with WMSH, Unger Window & Door had invested in several marketing initiatives, including SEO, direct-mail campaigns, social media, and another marketing agency.
The problem wasn’t a lack of effort.
The problem was that the marketing focused on tactics rather than trust.
There was very little educational content, storytelling, or opportunity for potential customers to experience the expertise that made the company so successful.
They needed more than marketing activities.
They needed a strategy that would showcase their expertise, educate customers, and create consistency across every part of their marketing.
WHY WMSH?
They Wanted a Partner Who Would Understand the Business
After researching numerous agencies and marketing approaches, Graeme Unger was looking for something different.
They chose WMSH because of our:
Educational approach to marketing
Experience helping trades businesses grow
Focus on long-term strategy over quick fixes
Commitment to understanding the business before making recommendations
We started with a simple goal:
Help the online experience reflect the same professionalism customers already experienced in person.
What We Built—and How It’s Helping Them Grow
Rebuilt Their Digital Foundation
We restructured the website to better showcase their showroom, team, expertise, projects, and services.
Developed an Educational Content Strategy
We introduced Learning Centre content, video marketing, SEO, GEO optimization, and social media strategies designed to answer customer questions and build trust.
Supported Sales, Recruiting & Growth
We helped create systems that support customer education, recruiting efforts, sales conversations, and long-term business growth.
The Transformation
Marketing That Finally Matches the Business
Today, their marketing reflects the same quality and professionalism customers experience when they walk through the showroom doors.
A stronger and more consistent social media presence
Regular educational video content
Increased visibility of their expertise and culture
Stronger recruiting initiatives
A clearer strategy for long-term growth
Greater visibility throughout the Fraser Valley
What Unger Window & Door Can Teach Us About Modern Marketing
Many successful businesses don’t have a reputation problem.
They have a visibility problem.
The lesson from Unger is simple: if your expertise isn’t being communicated online, you’re leaving opportunities on the table.
When your website, content, videos, and customer education all work together, trust begins long before the first phone call.
Businesses that embrace education, transparency, and authentic storytelling are building brands that customers remember.
GRAEME UNGER
President & Owner – Unger Window & Door
WMSH didn’t just look at our website. They immersed themselves in our business, our team, and our vision. The strategy has already changed the way we think about sales, marketing, and growth entirely.
