We all know we need new customers but do you ever stop to evaulate the cost of client retention?

We call this #rewardWednesday – a day where we either reward ourselves for working hard or our customers for being loyal and awesome!

In the video I refer to a parcel I received from Rivercity Woodworks – you can watch the video of me opening a great box of SWAG they sent me after winning a contest!

Got me to thinking – how do you reward your customers for being loyal? The cost of aquiring a new one is SO much more than keeping one you already have!

So be creative!

  • Bring Starbucks next time you visit & surprise them by knowing theur fav drink
  • Bring breakfast sandwiches instead of doughnuts to the tailgate meeting
  • Take them out for dinner with their other half and promise not even to talk one work about business
  • Send them on a weekend away – I got a huge value referal from a client recently, and we did just that!
  • Have good SWAG – if you have clothing – make sure it’s what someone would want to wear!
  • A hand written card means so much in this digital age!

It’s the little things that make all the difference!

We’d love to hear how you reward your customers

Jonathan

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Jonathan

Chief Imagination Officer at We Make Stuff Happen
Jonathan Christian is the creator of We Make Stuff Happen, a unique Canadian based Consulting Agency, helping businesses and non-profits internationally tell their story online and on land. Over the years, Jonathan has worked with hundreds of entrepreneurs helping them learn and leverage their story with massive success.
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