Let’s take another look at Klout – Are you happy with your score?
Social Media is a whole new way and world of communication. Think back to when we started using email and how we’ve developed. At one time we’d send jokes and pictures, now we don’t send an email unless we have something to important to say – we want our emails to be actually read. It’s the same route we’re on with our Social Media.
Having a high Klout score is not what’s it’s all about. Your Klout score is just a measure you can use to monitor the success of your Social engagement. We all want our stuff to be read – so we need to be smart.
Best thing to do? Start to connect as many accounts as you can on your Klout profile, so they can see your reach across the platforms. Did you know Klout also uses Wikipedia to measure?
If you’re on Twitter – and you are now right? Make sure your tweets are easy to retweet (RT). More retweets gives you a higher Klout score.
When you create a tweet that you want to be retweeted, keep your original tweet under 100 characters. That leaves other people some room to add a brief comment first such as Awesome contest [email protected] #SMC90 – Win #SocialMedia DVD course for free 50th Blog contest
Use your Twitter @name often, and encourage others to do the same. Klout measures the number of times you’re mentioned. If I see someone else’s name in a tweet, I’ll often click to see who they are, and I may just follow them too.
Do you have your Twitter name on your email signature and business card?
Jump in and comment on Twitter, Instagram, Linkedin and Facebook – the more your name gets out there the more likely people will start to recognise you and will go read your stuff. Google+ & Foursquare are also great places to engage with others directly.
Have lots of individual conversations – don’t just like, follow and leave – stay and start a dialogue – people will soon get to know you.
Study your Klout moments – if you click on your profile you’ll see your best “Moments” on each platform – study these and try and find out why they were the most popular – then go try something similar. This was one of my most recent popular engagements on Facebook.
I find the best way to get engagement is to ask questions. Pick a time when people are online more – maybe in the evening or a Saturday morning?
Give some +K love – go to someone you admire on their Klout page and endorse their skill by clicking the +K on one of their skills. You’ll get so many to give away each week. This is one of @sandikrakowski’s popular moments – look at those likes! I gave her 2 +K’s.Oh – big news! I just got an email to say I’ve been granted a 20 minute interview with Sandi – stay tuned!!
And last but not least – Create content worth sharing! Back to our 4 E’s
And it all comes down to Effort. E = social media squared!!
Yesterday we launched a contest on Twitter to celebrate our 50th Post in the Challenge. We so want to help people get used to using Twitter a little more and we had some great interactions. Many came late last night. So we’ve decided to hold the contest open for another day to allow people to get a chance to participate. We’re giving away our $500 value DVD Social Media Workshop series! All you have to do is go onto Twitter – find me @JDGEM and type our #SMC90 hashtag and of course anything you’d like to say!
Thanks to everyone for reading all the way down – good luck with the contest!
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