Email marketing is dead!
Do you remember the “good old days” when your computer beeped and you hurriedly ran straight to see who had sent you an E-MAIL! Hmmm – how do you feel about getting them these days?
Most of us are on email overload. I average over 200 emails a day. And if I don’t reply immediately people think I’m ignoring them. Thank goodness for my iPhone, otherwise I’d totally drown. That being said, is it still a powerful part of your communication strategy for direct engagement?
Nowadays, Social Media has taken over so many functions – teenagers now will instant message rather than make a phone call. For this generation email is so 2000 and late. Who would send a family photo or a funny story by email anymore?
But for us, we need to fish where the fish are and that is still the land of Outlook and Gmail.
Depending on how much you’ve embraced Social platforms, your email communication could range from 100% to as little as 30% of your target audience.
So here’s my email/contact 101 strategy:
- Make sure your website is seemless to get in touch. Simple one-click buttons.
- Be transparent in your message.
- Write as if you’re actually having a conversation personally.
- Have an eye catching subject title.
- Have your email in plain site on your contact page. I cannot stand forms, without knowing the actual email address.
- Install spam filters of course.
- Forms are good, they’re trackable but ask for more than a first name and email and you’ll get a very low response.
- Give people a reason to give you their email – a complimentary consult, free sample or the offer of receiving your newsletter – just as we are doing with this challenge series.
- Make sure your site works equally well on a mobile device. Over 55% of my web traffic is now driven this way.
- Can people read your emails on a smart phone? I write this in 18 pt font. (use bold to highlight your point)
- If you are asking for submissions, make sure you have auto responders set up to let people know it’s been taken care of.
There are many more finer points to running an email collection and response strategy – we’ll cover that off another day.I came across this graphic while doing my research. I get what they’re saying but how close are we to the death of email marketing? I’ll leave you with that to ponder upon.
But have no doubt, if that’s all you’re still using comfortably, it’s time to get out of that zone and start connecting on other platforms too. The Social Media (R)evolution is upon us.
Thanks for reading – would love to hear your thoughts!
Jonathan – click here to connect